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Coverage dated October 28, 2026

YouTube Ad Revenue Rises 9% But Parent Alphabet Misses Wall Street’s Q3 Targets; Stock Drops

Headline from Deadline

YouTube ad revenue grew 9% in the third quarter to hit $11.2 billion, but parent Alphabet’s stock dropped after overall financials undershot Wall Street expectations. Shares in Alphabet fell 8% in after-hours trading on the earnings news. Total revenue of $127.

Deadline's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

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Reports & sources

3 articles, oldest first.

  1. Variety

    YouTube Q3 Ad Revenue Rises 9% to $11.2 Billion as Alphabet Misses Earnings Estimates (opens Variety)

    Published

    Variety's feed description

    YouTube continued to vacuum up digital ad dollars in the third quarter of 2026, but the video platform grew at slower pace than in recent quarters. Its growth also was lower than Alphabet overall, given a sales boom in the internet giant’s Google Cloud division, which saw revenue double.

  2. The Hollywood Reporter

    YouTube Premium and Music Subscribers Pass 150 Million as Ad Revenue Tops $11 Billion in Q3 (opens The Hollywood Reporter)

    Published

    The Hollywood Reporter's feed description

    The Google-owned video platform continues to see explosive growth.

  3. Deadline

    YouTube Ad Revenue Rises 9% But Parent Alphabet Misses Wall Street’s Q3 Targets; Stock Drops (opens Deadline)

    Published

    Deadline's feed description

    YouTube ad revenue grew 9% in the third quarter to hit $11.2 billion, but parent Alphabet’s stock dropped after overall financials undershot Wall Street expectations. Shares in Alphabet fell 8% in after-hours trading on the earnings news. Total revenue of $127.