Coverage dated March 5, 2023 to March 6, 2023

Matterhorn mountain melting away from Toblerone bars

Headline from Digital Journal

Switzerland's famous Matterhorn mountain is gradually disappearing from Toblerone's packaging to comply with "Swissness" laws once its new plant in

Digital Journal's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

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Reports & sources

42 articles, oldest first.

Deutsche Welle
New look: Toblerone to remove Matterhorn from packaging – DW (opens Deutsche Welle)
Published Mar 5, 2023
Deutsche Welle's feed description
To comply with the "Swissness" law, Toblerone has to remove the famous Matterhorn peak from some of its packaging as production moves to Slovakia. The US-owned company will replace the logo with geometric mountains.
WTOL Toledo
Why Toblerone is dropping the Matterhorn from its packaging (opens WTOL Toledo)
Published Mar 5, 2023
WTOL Toledo's feed description
The company announced plans to outsource production of some Toblerone chocolates later this year to Slovakia.
New York Times
Why Toblerone Is Dropping a Famous Swiss Mountain From Its Packaging (opens New York Times)
Published Mar 5, 2023
New York Times's feed description
The chocolate maker must drop an image of the Matterhorn from its packaging to comply with Swiss laws as it moves some production abroad.
Digital Journal
Matterhorn mountain melting away from Toblerone bars (opens Digital Journal)
Published Mar 5, 2023
Digital Journal's feed description
Switzerland's famous Matterhorn mountain is gradually disappearing from Toblerone's packaging to comply with "Swissness" laws once its new plant in
UPI
Toblerone maker to remove Matterhorn image from packaging (opens UPI)
Published Mar 5, 2023
UPI's feed description
The maker of Toblerone chocolate bars said Sunday that the company will remove images of the famous Matterhorn mountain peak from its packaging.
NPR
Toblerone is no longer Swiss enough to feature the Matterhorn on its packaging (opens NPR)
Published Mar 5, 2023
NPR's feed description
Toblerone is moving some of its production to Slovakia, meaning it can no longer legally call itself "Swiss-made." That branding change will include swapping the iconic peak for a more generic one.
NBC 5 Dallas-Fort Worth
Toblerone Chocolate to Cut Iconic Matterhorn Logo From Packaging Due to ‘Swissness' Laws (opens NBC 5 Dallas-Fort Worth)
Published Mar 5, 2023
NBC 5 Dallas-Fort Worth's feed description
Switzerland requires milk-based products promoting themselves as Swiss to be made entirely within the country.
The Daily Caller
Swiss Law Forces Toblerone Chocolate Bar To Change Packaging (opens The Daily Caller)
Published Mar 5, 2023
The Daily Caller's feed description
Toblerone announced it will remove the Matterhorn peak from its packaging after it moves its production from Switzerland to Slovakia in July.
CBS News
Toblerone to ditch Matterhorn logo over "Swissness" law (opens CBS News)
Published Mar 5, 2023
CBS News's feed description
Chocolate maker must change its Swiss-made branding to comply with a law after moving its production to Slovakia.
Omaha World-Herald
Toblerone drops iconic design due to rules on 'Swissness' (opens Omaha World-Herald)
Published Mar 5, 2023
Omaha World-Herald's feed description
The makers of Toblerone are stripping images of Switzerland’s famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat as it moves some production to Slovakia. Deerfield,
Gizmodo
Toblerone to Remove the Swiss Matterhorn Mountain From Its Logo (opens Gizmodo)
Published Mar 6, 2023
Gizmodo's feed description
Mondelez International, Toblerone's American manufacturer, moved part of the triangular chocolate's production to Bratislava to save money.
NPR
Why Toblerone is no longer Swiss enough to feature the Matterhorn on its packaging (opens NPR)
Published Mar 6, 2023
NPR's feed description
The U.S. company that owns Toblerone is shifting some production to Slovakia which appears to violate the Swissness Act, that requires products to meet certain criteria to call themselves Swiss-made.

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.