Coverage dated September 5, 2026 to September 11, 2026

Apple unveils brand new foldable iPhone

Headline from WI Proud, from the development of Sep 9, 2026

Newest development Sep 11, 2026 · 3 reportsApple’s New Foldable Phone Poised for Strong Sales

CUPERTINO, Calif. (WLAX/WEUX) - Apple is entering the foldable-phone market with a device that transforms from a traditional smartphone into a larger, tablet-like screen. Apple is officially going where Samsung and other smartphone makers have gone before: foldable phones.

WI Proud's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

5 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. Apple event expected to debut foldable iPhone and new CEO John Ternus

    Headline from CBS News ·

  2. Apple iPhone 18 event: How to watch live, global start times, iOS 27 release date, foldable phone, and more

    Headline from Fast Company ·

  3. New Apple CEO unveils latest iPhone lineup, including a foldable model called Duo

    Headline from WSVN Miami ·

  4. Names this update

    Apple unveils brand new foldable iPhone

    Headline from WI Proud ·

  5. Newest

    Apple’s New Foldable Phone Poised for Strong Sales

    Headline from Kiplinger ·

5 reports not tied to one development ·

Reports & sources

183 articles, oldest first.

  1. Bloomberg

    Apple Bets on Foldable iPhone Under New CEO (opens Bloomberg)

    Published

    Bloomberg's feed description

    Apple CEO John Ternus is preparing for his first major product event since succeeding Tim Cook, with a foldable iPhone expected to headline the September 9 launch. Bloomberg Intelligence Senior Hardware Analyst Woo Jin Ho joins Christina Ruffini and Jeff Mason on Bloomberg This Weekend and says Tern…

  2. New York Post

    Apple’s first foldable iPhone is set to debut Wednesday — and all eyes are on new CEO John Ternus (opens New York Post)

    Published

    New York Post's feed description

    Apple is expected to unveil its most radical iPhone redesign in years this Wednesday -- giving new CEO John Ternus an early test of whether he can reignite innovation at the tech giant during a challenging time.

  3. Bloomberg

    Apple’s $2,000-Plus Foldable iPhone Was a Decade in the Making (opens Bloomberg)

    Published

    Bloomberg's feed description

    Around 2020, Apple Inc. Chief Executive Officer Tim Cook returned from a trip to Asia unusually energized about a new product category: foldable phones.

  4. Gizmodo

    What We’re Expecting at Apple’s ‘Surprise and Shine’ iPhone Event (opens Gizmodo)

    Published

    Gizmodo's feed description

    We've collected all the rumors and leaks for the foldable iPhone, iPhone 18 Pros, Apple Watch Series 12 and Ultra 4, AirPods 5, and more.

  5. CBS News

    Apple event expected to debut foldable iPhone and new CEO John Ternus (opens CBS News)

    Published

    CBS News's feed description

    Apple's Sept. 9 tech showcase is set to feature new CEO John Ternus unveiling its first foldable iPhone and the iPhone 18.

  6. Gizmodo

    What Will Apple Call Its Foldable iPhone? (opens Gizmodo)

    Published

    Gizmodo's feed description

    iPhone Ultra is too predictable.

  7. Revolver News

  8. Bloomberg

    Apple Event Details: $2,000 iPhone Duo, Apple Watch Series 12 Recording Feature (opens Bloomberg)

    Published

    Bloomberg's feed description

    Apple Inc. is set to debut a roughly $2,000 foldable iPhone Duo on Wednesday as part of a wide-ranging product event, which kicks off at 10 a.m. local time from Cupertino, California.

  9. MyNorthwest

    Apple to unveil latest iPhone lineup with as John Ternus steps up as CEO (opens MyNorthwest)

    Published

    MyNorthwest's feed description

    Apple is unveiling its latest generation of iPhones, widely expected to include a foldable version, on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on Sept. 1. Many of Apple’s biggest rivals, such as Samsung, Motorola and Google, have already come out with fold…

  10. The Guardian

    Apple expected to unveil folding iPhone as new CEO takes center stage (opens The Guardian)

    Published

    The Guardian's feed description

    The new model will serve as the first big test for John Ternus, who took the role last week All eyes are on Apple’s annual fall announcement of new products this afternoon, where the company is expected to unveil the most significant change to the iPhone since the smartphone’s introduction in 2007.

  11. WFMZ Allentown

    New Apple CEO to unveil latest iPhone lineup (opens WFMZ Allentown)

    Published

    WFMZ Allentown's feed description

    Apple is unveiling its latest generation of iPhones on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on Sept. 1. This year, analysts and Apple fans are expecting the company to unveil…

  12. Fortune

    Apple expected to announce the biggest iPhone update in its history, as new CEO John Ternus prepares launch of foldable device (opens Fortune)

    Published

    Fortune's feed description

    Apple on Wednesday is expected to unveil its first foldable iPhone.

  13. Engadget

    The foldable iPhone will reportedly be called 'Duo' and cost $2,000 (opens Engadget)

    Published

    Engadget's feed description

    Apple's foldable iPhone may not be called the 'Fold' or 'Ultra' as was expected.

  14. Bloomberg

    Apple’s Rally Pressures New CEO to Deliver on Foldable iPhone (opens Bloomberg)

    Published

    Bloomberg's feed description

    Apple Inc.’s $570 billion summer surge is saddling new Chief Executive Officer John Ternus with high expectations heading into the company’s most anticipated event in years: the unveiling of the foldable iPhone on Wednesday.

  15. NBC Los Angeles

    New Apple CEO unveils latest iPhone lineup, including a foldable model called Duo (opens NBC Los Angeles)

    Published

    NBC Los Angeles's feed description

    Apple CEO John Ternus waves on stage during an announcement of new products on Wednesday, Sept. 9, 2026, in Cupertino, Calif.

  16. Engadget

    Apple event 2026 live: Will we see the foldable iPhone Ultra at the 'Surprise and shine' keynote today? (opens Engadget)

    Published

    Engadget's feed description

    Computer (rumors) says yes. The iPhone 18 Pro and Apple Watch Series 12 are also expected today.

  17. Fast Company

    Apple iPhone 18 event: How to watch live, global start times, iOS 27 release date, foldable phone, and more (opens Fast Company)

    Published

    Fast Company's feed description

    Today is the biggest day of the year for Apple. The company will unveil its latest series of flagship iPhones, which will anchor its product lineup for the next 12 months. The star of that lineup is likely to be the first foldable iPhone Apple has ever produced.

  18. Quartz

    Apple is unveiling its first foldable iPhone at its new CEO's debut event (opens Quartz)

    Published

    Quartz's feed description

    The foldable device could cost more than $2,000, setting a new high for Apple handsets, and marks the biggest iPhone change since 2017

  19. Union Leader

    Apple joins foldable phone race with $1,999 passport-shaped iPhone Duo (opens Union Leader)

    Published

    Union Leader's feed description

    Apple on Wednesday redefined its flagship smartphone with the launch of the Duo, a folding $1,999 iPhone, betting its design and promises of data privacy will let it leap ahead of rivals who have been selling folding phones for years.

  20. UPI

    Watch live: Apple to hold 'Surprise and Shine' September event (opens UPI)

    Published

    UPI's feed description

    Apple is expected to announce its first foldable iPhone, the iPhone 18 Pro and Pro Max, and more at its "Surprise and Shine" September event.

  21. ABC 7 Los Angeles

    Apple Event 2026: New CEO to unveil latest iPhone lineup with foldable version expected (opens ABC 7 Los Angeles)

    Published

    ABC 7 Los Angeles's feed description

    Apple is unveiling its latest generation of iPhones, widely expected to include a foldable version, on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on Sept. 1.

  22. Insider

    Apple CEO John Ternus posts teaser video hours before the company's annual launch event (opens Insider)

    Published

    Insider's feed description

    Apple CEO John Ternus posted a cryptic teaser video ahead of Wednesday's launch event, where Apple is expected to unveil a foldable iPhone.

  23. Bloomberg

  24. CBS News

    Apple tech showcase today expected to unveil foldable iPhone (opens CBS News)

    Published

    CBS News's feed description

    The tech giant is expected to reveal its first foldable iPhone, as well as the iPhone 18 and upgrades to other devices.

  25. Insider

    Apple event live updates: New CEO John Ternus expected to reveal first foldable iPhone (opens Insider)

    Published

    Insider's feed description

    A new CEO will lead Apple's big fall event today at 1 p.m. ET for the first time in 15 years. New iPhones, Apple Watches, and AirPods are expected.

Showing the first 25 of 114 headlines. ·

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

Separate coverage close to this update in time and subject.