Coverage dated February 25, 2024 to February 27, 2024

Wendy’s says it won’t use surge pricing

Headline from Local News 8, on the newest of 2 developments

By John Towfighi, CNN (CNN) — Don’t call Wendy’s new pricing plan “surge pricing.” In a blog post on Tuesday, the fast-food chain explained that its test of new menus with prices that change throughout the day is not meant to cost more for customers.

Local News 8's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

2 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. Yes, Wendy’s is planning to implement surge pricing in 2025

    Headline from ABC 10 Sacramento ·

  2. Newest

    Wendy’s says it won’t use surge pricing

    Headline from Local News 8 ·

Reports & sources

48 articles, oldest first.

  1. Gizmodo

    Wendy’s Wants to Start Uber-like Surge Pricing in 2025 (opens Gizmodo)

    Published

    Gizmodo's feed description

    Wendy's will use new digital menu boards to change your burger's price based on overall demand.

  2. New York Post

    Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand (opens New York Post)

    Published

    New York Post's feed description

    Wendy's is preparing to test an "Uber-style" surge-pricing model where prices will fluctuate throughout the day based on demand -- meaning a Dave's burger will cost more during the lunchtime rush.

  3. The Daily Caller

    You Know How Uber Surge Pricing Sucks? It’s Coming To A Burger Joint Near You! (opens The Daily Caller)

    Published

    The Daily Caller's feed description

    Fast food chain Wendy's is rolling out a "dynamic pricing" model where they change prices based on customer demand, they announced in a Tuesday earnings call.

  4. The Republic

    Burger chain Wendy's looking to test surge pricing at restaurants as early as next year (opens The Republic)

    Published

    The Republic's feed description

    By MICHELLE CHAPMAN AP Business Writer Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers.

  5. Triblive

    Wendy’s to introduce surge-style pricing (opens Triblive)

    Published

    Triblive's feed description

    How much you pay for a Wendy’s meal could depend on when you’re hungry. The Ohio-based fast-food chain is planning to introduce dynamic — or surge — pricing in 2025, according to Fox Business. That means the price of burgers, fries, chicken nuggets and Wendy’s signature Frosty milkshakes could fluct…

  6. KTVZ Bend

    Wendy’s will soon begin testing Uber-like surge pricing (opens KTVZ Bend)

    Published

    KTVZ Bend's feed description

    By Jordan Valinsky, CNN New York (CNN) — The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu. The practice, known as “dynamic pricing,” will begin testing in 2025, Wendy’s recently revealed in an earnings call.

  7. CNN

    Wendy’s will soon begin testing surge pricing (opens CNN)

    Published

    CNN's feed description

    The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu.

  8. Fortune

    Wendy’s is going to implement Uber-style surge pricing for your Baconator—with the help of AI (opens Fortune)

    Published

    Fortune's feed description

    Wendy’s will experiment with dynamic pricing, introducing digital menu boards with fluctuating prices and promotions, as early as next year.

  9. Washington Times

    Wendy’s to initiate dynamic pricing based on demand in 2025 (opens Washington Times)

    Published

    Washington Times's feed description

    Popular fast-food restaurant Wendy's announced it will introduce Uber-style price surging to its menu based on daily demand.

  10. Los Angeles Times

    Burger chain Wendy's to test surge pricing at restaurants as early as next year (opens Los Angeles Times)

    Published

    Los Angeles Times's feed description

    Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand.

  11. Time

    Is Wendy's Surge Pricing Going to Become the New Normal? (opens Time)

    Published

    Time's feed description

    Wendy's will pilot a “dynamic pricing” model, in which prices will fluctuate depending on demand. Other brands may follow.

  12. Insider

    Wendy's is going to start surge-pricing burgers, fries, and more (opens Insider)

    Published

    Insider's feed description

    Burgers, fries, and other menu items at Wendy's will cost more during busier parts of the day, the fast-food company announced.

  13. New Hampshire Union Leader

    Wendy’s to roll out surge pricing in 2025 (opens New Hampshire Union Leader)

    Published

    New Hampshire Union Leader's feed description

    Starting in 2025, fast food chain Wendy’s is planning to test “dynamic pricing,” or surge pricing, on its menus.

  14. Quartz

    Wendy’s will try surge pricing for burgers (opens Quartz)

    Published

    Quartz's feed description

    The fast food chain wants to use new digital menu boards to change prices based on overall demand — like Uber

  15. ABC 13 Houston

    Wendy's announces Uber-like surge pricing model (opens ABC 13 Houston)

    Published

    ABC 13 Houston's feed description

    Wendy's, the country's second-largest burger chain, said it will introduce menu prices that will fluctuate depending on the time of day.

  16. Al Jazeera

    US burger chain Wendy’s plans to test ‘surge pricing’ next year (opens Al Jazeera)

    Published

    Al Jazeera's feed description

    Company to try raising and lowering prices throughout the day based on demand, prompting backlash.

  17. Fortune

    Ride shares, plane tickets, and now spicy chicken sandwiches? Why Wendy’s is bringing AI-powered surge pricing to fast food (opens Fortune)

    Published

    Fortune's feed description

    More companies are turning to dynamic pricing. How will restaurant goers react?

  18. Washington Examiner

    Wendy’s to initiate Uber-style pricing depending on demand (opens Washington Examiner)

    Published

    Washington Examiner's feed description

    Fast food giant Wendy's is purportedly planning to initiate an Uber-style surge-pricing model for its menu.

  19. NBC Chicago

    ‘Surge' pricing at Wendy's? Why your meal may cost more the next time you order it (opens NBC Chicago)

    Published

    NBC Chicago's feed description

    "Surge" pricing is often seen at rideshare companies like Uber and Lyft, where the costs of rides spike based on demand.

  20. NJ.com / Star-Ledger

    Wendy’s following the footsteps of Uber and Lyft with surge-pricing for its burgers (opens NJ.com / Star-Ledger)

    Published

    NJ.com / Star-Ledger's feed description

    The burger chain plans to use digital menus to display the fluctuating menu prices

  21. ABC 10 Sacramento

    Yes, Wendy’s is planning to implement surge pricing in 2025 (opens ABC 10 Sacramento)

    Published

    ABC 10 Sacramento's feed description

    The fast food chain says it plans to fluctuate menu pricing at its restaurants throughout the day, based on demand, as early as next year.

  22. NPR

    No, Wendy's says it isn't planning to introduce surge pricing (opens NPR)

    Published

    NPR's feed description

    Questions about whether the fast food chain would hike prices during the busiest times of day came after comments made by Wendy's President and CEO Kirk Tanner during an earnings call.

  23. Kiplinger

    Wendy’s Teases “Uber-Style” Surge Pricing (opens Kiplinger)

    Published

    Kiplinger's feed description

    Will your favorite food items at Wendy

  24. WMUR

    Wendy's plans to test out surge pricing (opens WMUR)

    Published

    WMUR's feed description

    One of America's largest fast-food chains is looking at switching the way it prices food, with the cost of a meal changing based on the time of day you visit.

  25. FOX Business

    Restaurateur praises Wendy’s experimenting with surge pricing, says industry will ‘learn a lot’ from results (opens FOX Business)

    Published

    FOX Business's feed description

    Chef Robbie Felice argued that while he is unsure how a dynamic pricing model for fast food will be received, the restaurant industry will be able to learn from it.

Showing the first 25 of 36 headlines. ·

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

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