Coverage dated April 23, 2025 to April 24, 2025

'Trump 2028' apparel on sale at the Trump Organization's online store

Headline from NBC 5 Dallas-Fort Worth

The Trump Organization has begun selling red hats and t-shirts online with the slogan "Trump 2028" embroidered in bright white along the front.

NBC 5 Dallas-Fort Worth's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

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Reports & sources

37 articles, oldest first.

The Hill
Trump store is selling ‘Trump 2028’ hats (opens The Hill)
Published Apr 23, 2025
The Hill's feed description
The Trump Organization rolled out “Trump 2028” hats on its website in support of President Trump’s suggestion that he could seek a third term in office. Eric Trump, one of the president’s sons, was spotted wearing the new piece of merchandise being sold for $50 online.
NBC Los Angeles
Trump Org sells ‘Trump 2028' hat and t-shirt, fueling third White House term bid speculation (opens NBC Los Angeles)
Published Apr 23, 2025
NBC Los Angeles's feed description
The U.S. Constitution’s 22nd Amendment says, “No person shall be elected to the office of the President more than twice.” Trump was elected in 2016 and...
NBC10 Philadelphia
Trump Organization sells ‘Trump 2028' hat and T-shirt, fueling fresh questions about attempt to seek third White House term (opens NBC10 Philadelphia)
Published Apr 23, 2025
NBC10 Philadelphia's feed description
The U.S. Constitution’s 22nd Amendment says, “No person shall be elected to the office of the President more than twice.” Trump was elected in 2016 and...
ABC 7 New York
Trump Store offers 'Trump 2028' hat amid tease that the president could again run for office (opens ABC 7 New York)
Published Apr 23, 2025
ABC 7 New York's feed description
President Donald Trump's online store released a "TRUMP 2028" hat on Thursday after teasing that he could run for president in 2028.
New York Post
Trump Org puts ‘2028’ hat on sale in nod to talk of third term: ‘Rewrite the rules’ (opens New York Post)
Published Apr 23, 2025
New York Post's feed description
The Trump Organization unveiled its latest merchandise honoring the 45th and 47th president Thursday -- a red "Trump 2028" hat, in a nod to speculation that the 78-year-old may seek another term in office.
Fox7 Austin
‘Trump 2028’ hats selling on president’s online store (opens Fox7 Austin)
Published Apr 23, 2025
Fox7 Austin's feed description
Running for a third presidential term is against the Constitution.
Thv11
The Trump Organization is selling 'Trump 2028' hats (opens Thv11)
Published Apr 23, 2025
Thv11's feed description
Eric Trump shared a photo of himself wearing a red “Trump 2028” hat, which is now being sold by the Trump Store.
CBS News
"Trump 2028" hats on sale at Trump Org (opens CBS News)
Published Apr 23, 2025
CBS News's feed description
President Trump is now selling 2028 campaign hats, after hinting on-and-off about seeking out a third term.
Insider
Trump's official store is selling a 'Trump 2028' hat for $50 (opens Insider)
Published Apr 23, 2025
Insider's feed description
The Trump Organization is selling 2028 merchandise that winks at the possibility of an unconstitutional run by President Donald Trump.
WCNC
Eric Trump promotes third-term merchandise with 'Trump 2028' hat (opens WCNC)
Published Apr 23, 2025
WCNC's feed description
Eric Trump shared a photo of himself wearing a red “Trump 2028” hat, which is now being sold by the Trump Store.
NBC 5 Dallas-Fort Worth
'Trump 2028' apparel on sale at the Trump Organization's online store (opens NBC 5 Dallas-Fort Worth)
Published Apr 24, 2025
NBC 5 Dallas-Fort Worth's feed description
The Trump Organization has begun selling red hats and t-shirts online with the slogan "Trump 2028" embroidered in bright white along the front.
Forbes
Trump Store Selling ‘Trump 2028’ Hats—Weeks After Trump Says He’s ‘Not Joking’ About Potential Third Term (opens Forbes)
Published Apr 23, 2025
Forbes's feed description
The “Made in America Trump 2028” hats retail for $50 on the Trump Store website.
Rolling Stone
Trump Store Now Selling 'Trump 2028' Merch: 'Rewrite the Rules' (opens Rolling Stone)
Published Apr 24, 2025
Rolling Stone's feed description
The Trump Organization’s online store is now peddling “Trump 2028” hats, t-shirts, and beer koozies.
The Guardian
‘Trump 2028’ hats and T-shirts for sale on US president’s online store (opens The Guardian)
Published Apr 24, 2025
The Guardian's feed description
Donald Trump, who has seen his approval rating sink, has not ruled out serving a third term – though most spectators consider that highly unlikely
Newsweek
'Trump 2028' Shirt Goes on Sale on Trump Store: 'Rewrite the Rules' (opens Newsweek)
Published Apr 24, 2025
Newsweek's feed description
The store had already started selling "Trump 2028" hats as the president floats a third term.
Breitbart News
Official Trump Store Selling 'Trump 2028' Hats, Teasing Third Term (opens Breitbart News)
Published Apr 24, 2025
Breitbart News's feed description
Hats emblazoned with "Trump 2028" have gone on sale at the official Trump store, teasing a possible third term run.
FOX Business
Trump Store sparks buzz and debate with new Trump 2028 merchandise (opens FOX Business)
Published Apr 24, 2025
FOX Business's feed description
The official Trump Store launched "Trump 2028" hats and shirts with the slogan “Rewrite the Rules." The hats are popular — but legally, a third term isn’t happening. For now.
PJ Media
Trump 2028 Hats Appear in His Online Store, and the Left Goes Mad (opens PJ Media)
Published Apr 24, 2025

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.