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Coverage dated March 5, 2023

Toblerone Dropping Its Iconic Design Due to Rules on 'Swissness'

Headline from NBC10 Philadelphia

The company is moving some of its production to Slovakia, which means the milk chocolate treat won't be Swiss enough for Switzerland.

NBC10 Philadelphia's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Read the reports

Reports & sources

5 articles, oldest first.

  1. Portland Press Herald

    Toblerone chocolate is no longer ‘Swiss’ enough for Alps logo (opens Portland Press Herald)

    Published

    Portland Press Herald's feed description

    Toblerone's U.S. owners decided to shift some of the chocolate's production to Slovakia. Because of rules around 'Swissness,' its iconic mountain logo may be replaced.

  2. NBC10 Philadelphia

    Toblerone Dropping Its Iconic Design Due to Rules on 'Swissness' (opens NBC10 Philadelphia)

    Published

    NBC10 Philadelphia's feed description

    The company is moving some of its production to Slovakia, which means the milk chocolate treat won't be Swiss enough for Switzerland.

  3. Insider

    Toblerone chocolate could lose its iconic Swiss mountain logo because it won't be able to meet the country's standard of 'Swissness' (opens Insider)

    Published

    Insider's feed description

    Mondelez is moving some of Toblerone's production to Slovakia — which means that it wouldn't meet Bern's legal definition of "Swissness."

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

Toblerone Dropping Its Iconic Design Due to Rules on 'Swissness' | Since Then