Elon Musk's X takes @X handle from longtime Twitter user

9 articles, oldest first.

1. Insider

   Elon Musk's former Twitter lieutenant, who famously slept on the floor, hints that he's 'destroying' his own product by rebranding it 'X' ↗ (opens Insider)

   Published Jul 23, 2023

   Insider's feed description

   The ex-staffer appeared to poke fun at Elon Musk's new name for Twitter, "X," and seemed to compare the rebranding to ritualistic suicide.

2. NBC Chicago

   Elon Musk's X takes @X handle from longtime Twitter user ↗ (opens NBC Chicago)

   Published Jul 25, 2023

   Same headline from 4 more outlets

   NBC Chicago's feed description

   The sudden takeover of the handle highlights the branding and intellectual property rights issues that Elon Musk’s company now has to deal with.

3. Deadline

   Elon Musk Takes Over @X Handle & Offers Previous Owner Merch As Twitter Handle Gets Deactivated ↗ (opens Deadline)

   Published Jul 25, 2023

   Deadline's feed description

   Elon Musk dropped on users over the weekend that Twitter was going to be rebranded as X. In the transition, many users noted that the @X handle was already taken by someone. The person that registe…

4. Insider

   Twitter abruptly took the @x username from the guy who originally had it. Read the email he was sent offering an 'exclusive visit' to Elon Musk's rebranded X HQ. ↗ (opens Insider)

   Published Jul 25, 2023

   Insider's feed description

   Photographer Gene X Hwang, who held the @x username on Twitter, said he'd prefer merch with the original bird logo branding — not the X rebranding.

5. Avclub

   The @X handle on Twitter is so valuable that Elon just took it ↗ (opens Avclub)

   Published Jul 25, 2023

   Avclub's feed description

   Say what you will about Elon Musk, but the guy knows how to stay on brand

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.