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Coverage dated August 31, 2026 to September 2, 2026

Elon Musk Dropped the Twitter Brand. This Startup Wants to Bring It Back Without Him

Headline from Inc.

Twitter may be taking flight again as a new social media network. Elon Musk and X aren’t associated.

Inc.'s own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

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Reports & sources

5 articles, oldest first.

  1. Inc.

    Elon Musk Dropped the Twitter Brand. This Startup Wants to Bring It Back Without Him (opens Inc.)

    Published

    Inc.'s feed description

    Twitter may be taking flight again as a new social media network. Elon Musk and X aren’t associated.

  2. Clean Tech Nica

    Pssst, Hey There Elon Musk! Twitter Is Coming Back (opens Clean Tech Nica)

    Published

    Clean Tech Nica's feed description

    The US startup Operation Bluebird has launched a new social media platform under the Twitter name, claiming that Elon Musk's X Corporation abandoned the trademark.

  3. Fast Company

    The Twitter brand is back. It’s not how you remember it (opens Fast Company)

    Published

    Fast Company's feed description

    Arguing that Elon Musk abandoned the old Twitter name and logo when he rebranded the social network to X , a group called Operation Bluebird has launched Twitter.now , an X alternative that brings back the Twitter branding and logo with a twist.

  4. Conservative Review

    Twitter is back, and it’s worse than you think (opens Conservative Review)

    Published

    Conservative Review's feed description

    Twitter’s back! Sort of. After Elon Musk rebranded the "global town square" of social media to X.com, another company swooped in to pick up the old name, claiming that Musk abandoned the brand. So far, a Trump-appointed judge has even agreed to the hostile takeover, but the story is a little more co…

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

Elon Musk Dropped the Twitter Brand. This Startup Wants to Bring It Back Without Him | Since Then