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Coverage dated February 8, 2023 to February 10, 2023

The truth behind the 'He Gets Us' ads for Jesus airing during the Super Bowl

Headline from ABC 17 Mid-Missouri, on the newest of 2 developments

By AJ Willingham, CNN In between star-studded advertisements and a whole lot of football, this year’s Super Bowl watchers are being taken to church. “He Gets Us,” a campaign to promote Jesus and Christianity, is running two ads during the game as part of a staggering $100 million media investment.

ABC 17 Mid-Missouri's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

2 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. Super Bowl ads will tout Jesus 'gets us' to the masses

    Headline from WFMZ Allentown ·

  2. Newest

    The truth behind the 'He Gets Us' ads for Jesus airing during the Super Bowl

    Headline from ABC 17 Mid-Missouri ·

1 report not tied to one development ·

Read the reports

Reports & sources

20 articles, oldest first.

  1. Berkshire Eagle

    Super Bowl ads will tout Jesus 'gets us' to the masses (opens Berkshire Eagle)

    Published

    Berkshire Eagle's feed description

    On Super Bowl Sunday, advertising’s biggest night, religion rarely makes an appearance among the much buzzed about beer and fast-food commercials. But this year, an ad campaign is promoting Jesus’

  2. Fox10 Phoenix

    You might see a lot more Jesus commercials during this year's Super Bowl (opens Fox10 Phoenix)

    Published

    Fox10 Phoenix's feed description

    This year, an ad campaign is promoting Jesus’ unconditional love to counter the notion that religion is used to divide people.

  3. amNewYork

    Christian group spends big to promote Jesus with Super Bowl ads (opens amNewYork)

    Published

    amNewYork's feed description

    The religiously wary, the spiritually curious — and anyone inclined to appeal to a higher power on game day — are the target audience for a Super Bowl

  4. Fox News

    Super Bowl to feature two Jesus ads as part of 'He Gets Us' campaign (opens Fox News)

    Published

    Fox News's feed description

    A Christian group is spending $20 million on two advertisements for the Super Bowl that will focus on spreading the message of Jesus to a huge television audience.

  5. ABC 17 Mid-Missouri

    The truth behind the 'He Gets Us' ads for Jesus airing during the Super Bowl (opens ABC 17 Mid-Missouri)

    Published

    ABC 17 Mid-Missouri's feed description

    By AJ Willingham, CNN In between star-studded advertisements and a whole lot of football, this year’s Super Bowl watchers are being taken to church. “He Gets Us,” a campaign to promote Jesus and Christianity, is running two ads during the game as part of a staggering $100 million media investment.

  6. Breitbart News

    'He Gets Us': $20M Super Bowl Ads Try to Make Jesus Attractive to Progressive, LGBTQIA2S+ Viewers (opens Breitbart News)

    Published

    Breitbart News's feed description

    An organization paid $20 million for two commercials that are set to appear during the Super Bowl, starring none other than Jesus Christ.

  7. NPR

    Behind the 'He Gets Us' ads for Jesus airing during the Super Bowl (opens NPR)

    Published

    NPR's feed description

    The "He Gets Us" campaign is spending millions of dollars on its Super Bowls ads to promote Jesus. NPR's Michel Martin speaks with journalist Josiah Daniels about the campaign and its purpose.

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

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