Coverage dated November 5, 2026 to November 6, 2026
The Onion Plans to Sponsor a College Football Bowl—and Beat Jeff Bezos at His Own Game
Headline from Inc.
To overtake The Washington Post in print circulation, CEO Ben Collins is betting that a satirical college bowl game sponsorship is the ultimate subscriber growth engine.
Inc.'s own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.
College football already has an Orange Bowl, a Peach Bowl, and a Citrus Bowl, so on its face, there’s nothing outlandish about the concept of an Onion Bowl. But this matchup wouldn’t be titled to evoke some locale’s bumper crop, à la the Famous Idaho Potato Bowl.
The world's silliest newspaper wants to sponsor a college football bowl game, and it could happen at a bowl game played in North Texas. The Onion Bowl? Ben Collins, the CEO of satirical newspaper The Onion, is campaigning for his company to sponsor a college football bowl game.
To overtake The Washington Post in print circulation, CEO Ben Collins is betting that a satirical college bowl game sponsorship is the ultimate subscriber growth engine.
