The Olympics tap its first-ever global beer sponsor
Headline from La Crosse Tribune
Rather than using the sponsorship to advertise an established beer, AB InBev announced Friday that non-alcoholic Corona Cero beer will be promoted globally to show the company’s and International Olympic Committee’s “commitment to responsible consumption.”
La Crosse Tribune's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.
Rather than using the sponsorship to advertise an established beer, AB InBev announced Friday that non-alcoholic Corona Cero beer will be promoted globally to show the company’s and International Olympic Committee’s “commitment to responsible consumption.”
LONDON (AP) — The International Olympic Committee has signed Anheuser-Busch InBev as the first beer brand in the 40-year history of its sponsorship program, which earns billions of dollars for the organization and international sports.
Bud Light brewer Anheuser-Busch InBev is becoming the first-ever beer sponsor for the next three Olympics and Paralympic games, with a non-alcoholic brand taking the torch.
Bud Light brewer Anheuser-Busch InBev is becoming the first-ever beer sponsor for the next three Olympics and Paralympic Games — with a non-alcoholic brand taking the torch.
Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.
The Olympics tap its first-ever global beer sponsor | Since Then
