Coverage dated February 4, 2025 to February 10, 2025

The results are in: top 5 Super Bowl ads according to Ad Meter

Headline from Newsweek, on the newest of 4 developments

The top 5 Super Bowl 2025 commercials included ones that tugged at the heartstrings, plus some that featured comedic celeb duos.

Newsweek's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

4 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

Feb 5, 2025
The 25 Best Super Bowl Ads of the Past 25 Years
Headline from Adweek ·
Feb 6, 2025
Super Bowl 2025 Commercials And The Current Viewer Mood
Headline from Forbes ·
Feb 7, 2025
These Are The 10 Best Super Bowl 2025 Ads, According To Experts
Headline from Forbes ·
Feb 10, 2025Newest
The results are in: top 5 Super Bowl ads according to Ad Meter
Headline from Newsweek ·

8 reports not tied to one development ·

Read the reports

Reports & sources

44 articles, oldest first.

Adweek
The 25 Best Super Bowl Ads of the Past 25 Years (opens Adweek)
Published Feb 4, 2025
Adweek's feed description
ADWEEK selects 25 of the best Super Bowl ads from the past 25 years.
Digital Trends
The 7 best Super Bowl ads from the past 10 years (opens Digital Trends)
Published Feb 4, 2025
Digital Trends's feed description
The Super Bowl is famous for its commercials, with videos like "It's A Tide Ad" and the "Crocodile Dundee" reboot being the best ads from the past decade.
CNET
You Can Watch All These Super Bowl 2025 Ads Right Now Before the Game (opens CNET)
Published Feb 5, 2025
CNET's feed description
See Glenn Powell as Goldilocks and Super Bowl newcomers like Instacart and Häagen-Dazs dropping their first ads.
Forbes
Super Bowl 2025 Commercials And The Current Viewer Mood (opens Forbes)
Published Feb 5, 2025
Forbes's feed description
The Super Bowl is about football but some of us will be watching the Super Bowl 2025 commercials to see which celebrities show up and which one is the funniest.
New York Post
The best Super Bowl 2025 commercials (so far), according to experts (opens New York Post)
Published Feb 6, 2025
New York Post's feed description
From Ben Affleck in Dunkin' to David Beckham in Stella, experts break down the best ads of the 2025 Super Bowl — and why.
NBC News
Super Bowl 2025 commercials: Budweiser, Google and more ads released so far (opens NBC News)
Published Feb 7, 2025
NBC News's feed description
Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads.
Forbes
These Are The 10 Best Super Bowl 2025 Ads, According To Experts (opens Forbes)
Published Feb 8, 2025
Forbes's feed description
Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as Eagles and Chiefs face off.
NBC Los Angeles
The best Super Bowl ads of 2025: USA Today reveals Ad Meter results (opens NBC Los Angeles)
Published Feb 9, 2025
NBC Los Angeles's feed description
Here's a look back at all the best and most unique commercials that aired during the Super Bowl this year, from Budweiser to Mountain Dew.
Polygon
The best Super Bowl commercials of 2025 (opens Polygon)
Published Feb 9, 2025
Polygon's feed description
This year’s Super Bowl had some strange and wild commercials, including a society full of sloths, Pringles-bearing facial hair, and a cameo from Charli XCX.
Digital Trends
10 best Super Bowl 2025 commercials, ranked (opens Digital Trends)
Published Feb 9, 2025
Digital Trends's feed description
Which ads landed on top of our 10 best Super Bowel 2025 commercials? Here's a hint: It wasn't a sequel to last year's winner.
Forbes
10 Memorable Super Bowl Ads (opens Forbes)
Published Feb 9, 2025
Forbes's feed description
The Super Bowl is a massive global television audience. Here
Fox32 Chicago
Super Bowl commercials: Watch these 2025 memorable ads (opens Fox32 Chicago)
Published Feb 9, 2025
Fox32 Chicago's feed description
Many Super Bowl commercials went for easy laughs and nostalgia in an effort to stand out to the millions of viewers watching.
ABC 7 New York
Super Bowl 2025: A roundup of the best commercials from the game (opens ABC 7 New York)
Published Feb 9, 2025
ABC 7 New York's feed description
A look at the most viral, star-studded ads that stole the show.
CBS News
The best and worst Super Bowl commercials of 2025, according to experts (opens CBS News)
Published Feb 9, 2025
CBS News's feed description
Super Bowl 59's ad lineup had some winners and plenty of losers among its crop of new commercials. Read what the experts say.
Forbes
Fans Voted Budweiser’s Ad Featuring A Young Clydesdale Their Favorite Super Bowl 2025 Commercial (opens Forbes)
Published Feb 9, 2025
Forbes's feed description
Budweiser starring a young Clydesdale in "First Delivery" was rated as the best Super Bowl 2025 commercial – the first time since 2015 that Budweiser took top honors.
Newsweek
11 worst Super Bowl 2025 ads named in new poll (opens Newsweek)
Published Feb 9, 2025
Newsweek's feed description
The Philadelphia Eagles won Super Bowl LIX on Sunday as 57 ads played during commercials.
CNET
Miss the Super Bowl 2025 Ads? Catch Some of the Biggest Drops Here (opens CNET)
Published Feb 9, 2025
CNET's feed description
See AI, aliens, animals, celebs and more pop up in brand spots for the night's grand run of commercials.
Adweek
The Best Super Bowl Ads of 2025 (opens Adweek)
Published Feb 9, 2025
Adweek's feed description
Nike, Uber, Dunkin' and more make our list of top Big Game commercials
Rolling Stone
The Best, Worst, and Most WTF Super Bowl Ads of 2025 (opens Rolling Stone)
Published Feb 9, 2025
Rolling Stone's feed description
Spots for Dunkin', Pringles, Mountain Dew, and more — featuring stars like Ben Affleck and Matthew McConaughey — make the list of wildest commercials.
Adweek
The Most Engaging Super Bowl Ads, According to EDO (opens Adweek)
Published Feb 9, 2025
Adweek's feed description
EDO ranked every Superbowl LIX commercial based on online consumer engagement upon airing. T-Mobile, Ram, Liquid Death, Universal Pictures and Hims & Hers topped the rankings.
Variety
Most-Watched Super Bowl Ads 2025: Muppets, Bill Murray, Glen Powell and Kieran Culkin’s Genius Beluga Land in YouTube Top 10 (opens Variety)
Published Feb 9, 2025
Variety's feed description
Here are the top 10 most viewed Super Bowl LIX ads globally on Feb. 9, as measured by YouTube.
Adweek
Did These Super Bowl 2025 Ads Make You Cry? (opens Adweek)
Published Feb 9, 2025
Adweek's feed description
Earnestness was hard to come by during Super Bowl 2025—but a few brands tugged viewers' heartstrings.
Investopedia
What Were the Best Super Bowl Ads? These Beer Spots Generated Some Buzz (opens Investopedia)
Published Feb 9, 2025
Investopedia's feed description
Ads from Anheuser-Busch attracted acclaim to the beer-maker's marketing pitches on a day of star-studded—and expensive—advertisements.
Newsweek
Top 5 best LIX Super Bowl 2025 commercials: Nike, Dunkin (opens Newsweek)
Published Feb 9, 2025
Newsweek's feed description
Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend record $8M per slot for pure entertainment.
NPR
The best (and worst) Super Bowl commercials this year (opens NPR)
Published Feb 9, 2025
NPR's feed description
At a time when every news alert seems to deliver a seismic jolt about the world, these ads mostly touch on safe subjects we expect in Big Game commercials: Nostalgia. Comedy. Celebrities. Patriotism. Poignant humanism.

Showing the first 25 of 27 headlines. ·

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.