Coverage dated May 8, 2023 to May 9, 2023

Tucker Carlson’s Twitter Show Complicates Elon Musk’s Bid to Win Back Advertisers

Headline from Wall Street Journal

A Madison Avenue already wary of the social-media platform is showing little appetite for the controversial cable news host’s new program.

Wall Street Journal's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

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Reports & sources

7 articles, oldest first.

Deseret News
Tucker Carlson is going to ... Twitter? (opens Deseret News)
Published May 8, 2023
Deseret News's feed description
The former Fox News personality is taking his show to Elon Musk’s social media platform, saying it’s the only place where free speech is allowed
Insider
Tucker Carlson just moved from one mercurial media boss to another (opens Insider)
Published May 9, 2023
Insider's feed description
Carlson texted that he felt trapped at Fox News, according to messages obtained by The Daily Beast. It's unclear if Musk's Twitter will be freeing.
Wall Street Journal
Tucker Carlson’s Twitter Show Complicates Elon Musk’s Bid to Win Back Advertisers (opens Wall Street Journal)
Published May 9, 2023
Wall Street Journal's feed description
A Madison Avenue already wary of the social-media platform is showing little appetite for the controversial cable news host’s new program.
Newsweek
Talk of Tucker Carlson's Twitter show prompts invite from Musk to "left" (opens Newsweek)
Published May 9, 2023
Newsweek's feed description
"On this platform, unlike the one-way street of broadcast, people are able to interact, critique and refute whatever is said," Twitter CEO Elon Musk said.
Gizmodo
Advertising on Twitter Means You Support Tucker Carlson Now (opens Gizmodo)
Published May 9, 2023
Gizmodo's feed description
Tucker said he'll host his next show on Twitter. Sounds like a win for the platform, but it could drive fleeing advertisers even further away. Now money spent on Twitter ads may go straight in Carlson’s pockets. Musk and Tucker are in the same sinking ship.
The New Republic
Elon Musk Is Giving Tucker Carlson an Exclusive Show on Twitter (opens The New Republic)
Published May 9, 2023
The New Republic's feed description
This is a partnership from hell—and it’s just further proof Musk wants Twitter to be his own personal echo chamber.
Slate Magazine
Tucker Carlson Heads to the One Place That Will Never Fire Him for Being a Jerk (opens Slate Magazine)
Published May 9, 2023
Slate Magazine's feed description
Elon Musk's Twitter.