Coverage dated September 9, 2026 to September 16, 2026
Female athletes accuse Sydney Sweeney ad of sexualizing women in sports
Headline from ABC 13 Houston, on the newest of 4 developments
An advertising campaign featuring American actor Sydney Sweeney has sparked widespread backlash from female athletes who say it is sexualizing women in sports.
ABC 13 Houston's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.
Developments in this update
4 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.
Sydney Sweeney Goes Nude in Ad for Sports Trading App: 'No Betting on Wars or Deaths, and No Politics'
Headline from Breitbart News ·
Sydney Sweeney Faces Backlash for Sexualized Novig Ad: “Exactly Why Women in Sports Aren’t Taken Seriously”
Headline from The Hollywood Reporter ·
Sydney Sweeney under fire from athletes over nude sports-prediction ad
Headline from WSVN Miami ·
Newest
Female athletes accuse Sydney Sweeney ad of sexualizing women in sports
Sweeney stripped down for a provocative Novig ad, in which she tells the camera, "Think you know sports? Prove it," while clutching two footballs against her bare breasts.
Many online users, including women who work in the sports industry, have shared their frustration with the actress' campaign for the sports trading app, which features multiple shots of her mostly naked body covered with different sports balls and uniforms.
Sydney Sweeney’s recent sports-ad campaigns for Novig and her earlier American Eagle work have sparked ongoing backlash over sexually explicit advertising of women in sports, with critics calling the promos inappropriate and regressive while supporters defend a focus on sports and brand messaging.
Sydney Sweeney is putting her focus on “Just Sports” in her latest ad campaign, but female athletes are less than impressed. The actress stars in Novig’s new national campaign promoting the sports trading platform ahead of football season.
Actor appears naked in ad while mock playing various sports ‘A kick in the face,’ says Olympic champion swimmer Ariarne Titmus Olympic athletes have come out in force to condemn a sports betting advert featuring actor Sydney Sweeney in various states of undress, while showcasing the real skill, stre…
Sydney Sweeney is no stranger to starring in a controversial ad — and her latest effort has infuriated female athletes, including Olympians. Sweeney posed for sports betting company Novig “wearing just sports,” meaning she was only covering her modesty with footballs, tennis rackets, and basketball …
By Jack Guy, CNN (CNN) — Female athletes have reacted with anger and incredulity to a “hypersexualized” advertising campaign featuring a nude or minimally clad Sydney Sweeney posing with sports equipment.
Sydney Sweeney appears to be at the center of another controversy involving a commercial. The “Euphoria” actress recently stripped down for a steamy new ad for sports trading app Novig, going nude and covering parts of her with a variety of sports equipment.
Female athletes have criticized a Novig advertising campaign featuring actress Sydney Sweeney, calling the imagery hypersexualized and damaging to women's sports.
With her new, semi-nude advert for sports site Novig, the actor cements her reputation as the anti-woke poster girl. But is it real – or just provocation with a soft porn gaze? Bear with me here, but I’m beginning to suspect Sydney Sweeney is a very fine actor.
HBO's "Euphoria" star Sydney Sweeney responded to backlash over her appearing nude in an advertisement for the sports trading app Novig by sharing photos of naked athletes.
Thousands of Instagram users have smashed the “unfollow” button on Sydney Sweeney’s profile after the actress was featured in and promoted a controversial sports-betting app in which she appears nude with sports equipment obscuring parts of her anatomy.
Actor Sydney Sweeney is facing criticism from a growing number of female athletes online over a new advertisement for a sports prediction market platform in which she appears wearing little or no clothing.
American actor accused of sexualising women’s sports British sprinter Amy Hunt leads storm of protest The US actor Sydney Sweeney is facing a backlash from female Olympians and other athletes, who have accused her of demeaning and sexualising women’s sports by appearing in a controversial advert for…
Sydney Sweeney is once again at the center of online controversy, with female athletes around the world speaking out against the actress’s latest project—an ad for sports trading app Novig. In a minute-long video, the Euphoria actress promoted the prediction market platform ahead of football season,…
An advertising campaign featuring American actor Sydney Sweeney has sparked widespread backlash from female athletes who say it is sexualizing women in sports.
The advertisements, promoting prediction market platform NoVig, include a clip of a nude Sweeney asking viewers to "prove" they know about sports, all while holding two footballs in front of her chest.
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