Swatch pulls ‘slanted eye’ ad after backlash in China

6 articles, oldest first.

1. CBS News

   Swatch pulls ‘slanted eye’ ad after backlash in China ↗ (opens CBS News)

   Published Aug 17, 2025

   Same headline from 1 more outlet

   CBS News's feed description

   Swiss watchmaker Swatch has apologized and removed an ad featuring a model pulling the corners of his eyes after the image prompted accusations of racism and calls for a boycott on Chinese social media.

2. NBC News

   Watchmaker Swatch apologizes for 'slanted eye' ad after online backlash in China ↗ (opens NBC News)

   Published Aug 17, 2025

   NBC News's feed description

   Swiss watchmaker Swatch UHR.S issued an apology and pulled ads featuring an Asian model pulling the corners of his eyes up and backwards in a “slanted eye” pose.

3. Honolulu Star-Advertiser

   Swatch apologizes for ‘slanted eye’ ad after China backlash | Honolulu Star-Advertiser ↗ (opens Honolulu Star-Advertiser)

   Published Aug 17, 2025

   Honolulu Star-Advertiser's feed description

   Swiss watchmaker Swatch issued an apology at the weekend and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a “slanted eye” pose.

4. Adweek

   Swatch Pulls 'Slanted Eye' Ad in China Following Backlash ↗ (opens Adweek)

   Published Aug 17, 2025

   Adweek's feed description

   The Swiss watchmaker is now facing a boycott in one of its largest markets.

5. New York Post

   Swatch apologizes for ‘slanted eye’ ad after online backlash in China ↗ (opens New York Post)

   Published Aug 17, 2025

   New York Post's feed description

   Swiss watchmaker Swatch issued an apology at the weekend and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a "slanted eye" pose.

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.