Coverage dated January 28, 2025

Super Bowl ads beckon up to $8 million apiece for Fox

Headline from NBC New York

Fox has sold out of ad spots for Super Bowl LIX, with more than 10 commercials selling for $8 million, a person familiar with the matter told CNBC.

NBC New York's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Reports & sources

11 articles, oldest first.

NBC New York
Super Bowl ads beckon up to $8 million apiece for Fox (opens NBC New York)
Published Jan 28, 2025
NBC New York's feed description
Fox has sold out of ad spots for Super Bowl LIX, with more than 10 commercials selling for $8 million, a person familiar with the matter told CNBC.
Adweek
Fox Scores First $8 Million Super Bowl Ads: Here's How (opens Adweek)
Published Jan 28, 2025
Adweek's feed description
The company capitalized on a strong upfront to reach record commercial pricing and nearly $700 million in sales
Variety
Super Bowl Ad Prices Top $8 Million as Surge Fuels Fox Sales (opens Variety)
Published Jan 28, 2025
Variety's feed description
Fox has been able to sell some Super Bowl commercials for more than $8 million due to a surge of intense interest in sports programming
CNN
Some 30-second Super Bowl commercials this year are selling for $8 million (opens CNN)
Published Jan 28, 2025
CNN's feed description
Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States.
Deadline
Fox Breaks $8M Barrier For A 30-Second Super Bowl Ad, Selling At Least 10 Spots At That Level (opens Deadline)
Published Jan 28, 2025
Deadline's feed description
Fox has cracked the $8 million mark for a 30-second Super Bowl ad, according to sources familiar with negotiations ahead of the February 9 game.

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.