Spirits giant Diageo says it's cutting ties with rapper and entrepreneur Sean ''Diddy'' Combs following his move to sue the company over allegations of racism in the handling of his liquor brands, according to a Tuesday court filing.
Spirits giant Diageo says it’s cutting ties with rapper and entrepreneur Sean “Diddy” Combs following his move to sue the company over allegations of racism in the handling of his liquor brands, according to a Tuesday court filing.
Spirits maker Diageo has cut ties with Sean "Diddy" Combs, ending a lucrative 15-year partnership that recently culminated in a racial discrimination lawsuit.
Combs’ lawsuit says Diageo North America starved Combs’ Cîroc vodka and DeLeón tequila brands of resources as it showered attention on other celebrity brands.
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Liquor giant Diageo ends partnership with Sean "Diddy" Combs | Since Then