Diddy is suing the co-owner of his tequila for racial discrimination
Headline from CBS News
In a lawsuit, Combs said that Diageo "kneecapped DeLeon's sales growth for nearly a decade" because the company considered it a "Black" brand and marketed it to only "urban customers."
CBS News's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.
Rapper and entrepreneur Sean “Diddy” Combs is suing Diageo, saying the company didn’t make promised investments in his vodka and tequila brands and treated them as inferior “urban” products. The
Rapper and entrepreneur Sean “Diddy” Combs is suing Diageo, saying the company didn’t make promised investments in his vodka and tequila brands and treated them as inferior “urban” products. The
In a lawsuit, Combs said that Diageo "kneecapped DeLeon's sales growth for nearly a decade" because the company considered it a "Black" brand and marketed it to only "urban customers."
Rapper and entrepreneur Sean “Diddy” Combs is suing Diageo, saying the company didn’t make promised investments in his vodka and tequila brands and treated them as inferior “urban” products.
The suit asserts that while Diageo publicly promotes itself as a leader on diversity, Combs and his company found it unwilling to treat its Black partners equally. Diageo denies it.
Music producer and rapper Sean "Diddy" Combs is suing spirits company Diageo, accusing it of neglecting their business agreement and failing to invest in his liquor brands because he is Black.
Sean 'Diddy' Combs' liquor company is accusing spirits giant Diageo of 'longstanding misconduct' by allegedly starving his DeLeon and Ciroc labels of resources.
Rapper, producer and entrepreneur Sean “Diddy” Combs sued Diageo Wednesday, saying the spirits company didn’t make promised investments in his vodka and tequila brands and treated them as inferior “urban” products.
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Diddy is suing the co-owner of his tequila for racial discrimination | Since Then