Coverage dated May 30, 2023 to May 31, 2023

Diddy is suing the co-owner of his tequila for racial discrimination

Headline from CBS News

In a lawsuit, Combs said that Diageo "kneecapped DeLeon's sales growth for nearly a decade" because the company considered it a "Black" brand and marketed it to only "urban customers."

CBS News's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Reports & sources

24 articles, oldest first.

  1. NBC News

    Sean ‘Diddy’ Combs files lawsuit alleging race played a role in marketing of his liquor brands (opens NBC News)

    Published

    NBC News's feed description

    Diageo, the spirits company that also owns George Clooney's Casamigos tequila brand, denied allegations of racism.

  2. Waterloo-Cedar Falls Courier

    Sean "Diddy" Combs sues Diageo, saying it neglected his vodka and tequila brands (opens Waterloo-Cedar Falls Courier)

    Published

    Waterloo-Cedar Falls Courier's feed description

    Rapper and entrepreneur Sean “Diddy” Combs is suing Diageo, saying the company didn’t make promised investments in his vodka and tequila brands and treated them as inferior “urban” products. The

  3. The Guardian

    Sean ‘Diddy’ Combs accuses drinks giant Diageo of racism in US lawsuit (opens The Guardian)

    Published

    The Guardian's feed description

    Rapper and producer says company undermined joint venture by marketing key products Ciroc and DeLeon as ‘Black brands’

  4. St. Louis Post-Dispatch

    Sean 'Diddy' Combs sues Diageo, saying it neglected his vodka and tequila brands (opens St. Louis Post-Dispatch)

    Published

    St. Louis Post-Dispatch's feed description

    Rapper and entrepreneur Sean “Diddy” Combs is suing Diageo, saying the company didn’t make promised investments in his vodka and tequila brands and treated them as inferior “urban” products. The

  5. CBS News

    Diddy is suing the co-owner of his tequila for racial discrimination (opens CBS News)

    Published

    CBS News's feed description

    In a lawsuit, Combs said that Diageo "kneecapped DeLeon's sales growth for nearly a decade" because the company considered it a "Black" brand and marketed it to only "urban customers."

  6. NBC10 Philadelphia

    Sean ‘Diddy' Combs Says in Lawsuit That Spirits Giant Diageo Neglected His Vodka and Tequila Brands (opens NBC10 Philadelphia)

    Published

    NBC10 Philadelphia's feed description

    Rapper and entrepreneur Sean “Diddy” Combs is suing Diageo, saying the company didn’t make promised investments in his vodka and tequila brands and treated them as inferior “urban” products.

  7. CBS News

    Sean "Diddy" Combs sues liquor giant Diageo, accusing it of racism (opens CBS News)

    Published

    CBS News's feed description

    The suit asserts that while Diageo publicly promotes itself as a leader on diversity, Combs and his company found it unwilling to treat its Black partners equally. Diageo denies it.

  8. France 24

    Sean 'Diddy' Combs accuses liquor giant Diageo of racism in lawsuit (opens France 24)

    Published

    France 24's feed description

    Music producer and rapper Sean "Diddy" Combs is suing spirits company Diageo, accusing it of neglecting their business agreement and failing to invest in his liquor brands because he is Black.

  9. Los Angeles Times

    'Illusion of inclusion': Diddy sues company behind his liquor brands for discrimination (opens Los Angeles Times)

    Published

    Los Angeles Times's feed description

    Sean 'Diddy' Combs' liquor company is accusing spirits giant Diageo of 'longstanding misconduct' by allegedly starving his DeLeon and Ciroc labels of resources.

  10. People

    Sean "Diddy" Combs Sues Liquor Company for Racial Discrimination (opens People)

    Published

    People's feed description

    In a complaint filed by the rapper, he claims Diageo classified Ciroc and DeLeon as "Black brands" that should only be marketed to "urban" consumers

  11. Honolulu Star-Advertiser

    Sean ‘Diddy’ Combs sues Diageo, says vodka and tequila brands neglected (opens Honolulu Star-Advertiser)

    Published

    Honolulu Star-Advertiser's feed description

    Rapper, producer and entrepreneur Sean “Diddy” Combs sued Diageo Wednesday, saying the spirits company didn’t make promised investments in his vodka and tequila brands and treated them as inferior “urban” products.

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

Diddy is suing the co-owner of his tequila for racial discrimination | Since Then