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Coverage dated October 9, 2026

Sony’s Screen Gems Sets YouTube Exec Fede Goldenberg To Top Genre Label; Ashley Brucks Segues To Producer Role

Headline from Deadline

Sony Pictures Entertainment said Friday that it has tapped Fede Goldenberg, a veteran YouTube content partnership exec, as head of Screen Gems. He replaces Ashley Brucks, who had been President of Screen Gems since 2023.

Deadline's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

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Reports & sources

2 articles, oldest first.

  1. The Hollywood Reporter

    Screen Gems Shocker: Sony Brings in YouTube Exec Fede Goldenberg to Run Genre Label in Pivot to Digital Creators (Exclusive) (opens The Hollywood Reporter)

    Published

    The Hollywood Reporter's feed description

    Current head Ashley Brucks exiting to a producing deal with the studio.

  2. Deadline

    Sony’s Screen Gems Sets YouTube Exec Fede Goldenberg To Top Genre Label; Ashley Brucks Segues To Producer Role (opens Deadline)

    Published

    Deadline's feed description

    Sony Pictures Entertainment said Friday that it has tapped Fede Goldenberg, a veteran YouTube content partnership exec, as head of Screen Gems. He replaces Ashley Brucks, who had been President of Screen Gems since 2023.

Sony’s Screen Gems Sets YouTube Exec Fede Goldenberg To Top Genre Label; Ashley Brucks Segues To Producer Role | Since Then