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Coverage dated August 15, 2023

Target Sales Drop After ‘Negative Reaction’ To Pride Month Collection—But Profit Beats Expectations

Headline from Forbes

CEO Brian Cornell said the retailer “saw things normalize” after a decision to pull some items.

Forbes's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Read the reports

Reports & sources

10 articles, oldest first.

  1. The Guardian

    Target sees drop in sales after rightwing backlash to Pride merchandise (opens The Guardian)

    Published

    The Guardian's feed description

    Sales fell 5.4% over the last three months, a higher decline than expectations, according to second-quarter earnings report

  2. New York Post

    Target reports first quarterly sales drop in 6 years after ‘Pride Month’ disaster (opens New York Post)

    Published

    New York Post's feed description

    Target’s said its quarterly sales fell for the first time in six years — a result of customers’ “negative reaction” to its spring “Pride” clothing collecti…

  3. The Boston Globe

    Target’s sales hit by Pride Month merchandise backlash (opens The Boston Globe)

    Published

    The Boston Globe's feed description

    Target on Wednesday said its sales declined in the second quarter, a period in which the retailer faced boycotts and right-wing backlash over its Pride Month collection.

  4. Forbes

    Target Sales Drop After ‘Negative Reaction’ To Pride Month Collection—But Profit Beats Expectations (opens Forbes)

    Published

    Forbes's feed description

    CEO Brian Cornell said the retailer “saw things normalize” after a decision to pull some items.

  5. FOX Business

    Target’s Pride merchandise leads to sales slump (opens FOX Business)

    Published

    FOX Business's feed description

    Target's second quarter store sales and revenue fell amid the ongoing consumer backlash from the retailer’s Pride and transgender merchandise, the retail-chain company reported on Wednesday.

  6. CNN

    Pride Month backlash hurt Target's sales. They fell for the first time in six years (opens CNN)

    Published

    CNN's feed description

    Target’s quarterly sales fell for the first time in six years as consumers pulled back on discretionary goods and fierce right-wing backlash to Target’s Pride Month collection took a toll on the brand.

  7. Philadelphia Inquirer

    Target cites inflation and Pride month shopper backlash for first quarterly revenue drop in six years (opens Philadelphia Inquirer)

    Published

    Philadelphia Inquirer's feed description

    Target has reported weaker-than-expected sales for its the fiscal second quarter.

  8. Legal Insurrection

    Target Sales Slump After Pride Month Merchandise Backlash (opens Legal Insurrection)

    Published

    Legal Insurrection's feed description

    Celebrate Pride Month but don't be shocked when people, especially parents, don't approve of merchandise aimed at small children.

  9. Washington Times

    Pride Month backlash leads to first quarterly sales drop for Target in six years (opens Washington Times)

    Published

    Washington Times's feed description

    Target slashed its annual earnings forecast after its quarterly sales dropped for the first time in six years, a decline attributed to inflation, retail theft, and the consumer boycott over the retail giant’s transgender-themed Pride Month collection.

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

Target Sales Drop After ‘Negative Reaction’ To Pride Month Collection—But Profit Beats Expectations | Since Then