Select creators in the U.S. Monday and will be able to test out the new product, which could make the platform more of a destination for full video podcasts.
Meta’s Instagram is trying to make itself a place for longer-form entertainment content from digital creators, including testing out video lengths of up to 90 minutes and letting users watch Reels and more on Apple TV.
Instagram is testing Features, a new format for horizontal videos up to 90 minutes. The feature lets creators link short Reels to full-length podcasts, comedy videos, and other content.
Instagram is making its most aggressive push yet into long-form video, launching a pilot test for a new format called “Features” that allows select creators and podcasters to publish horizontal videos up to 90 minutes long, according to a report by The Hollywood Reporter.
