NHL launches 'Hot for Hockey' campaign to tap into 'hockey romance' culture — and the results are bizarre
Headline from Blaze Media
The NHL says it has reached peak fandom and is looking for new ways to bring in additional viewers. One way the league thinks it can attract new fans is by capitalizing on hockey-themed romance novels and TV shows, and the ideas are somewhat queer, to say the least.
Blaze Media's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.
The NHL says it has reached peak fandom and is looking for new ways to bring in additional viewers. One way the league thinks it can attract new fans is by capitalizing on hockey-themed romance novels and TV shows, and the ideas are somewhat queer, to say the least.
Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.
NHL launches 'Hot for Hockey' campaign to tap into 'hockey romance' culture — and the results are bizarre | Since Then
