NEW JERSEY (PIX11) — On Thursday, New Jersey Governor Mikie Sherrill signed into law the Fair Price Protection Act, which bans surveillance pricing. The new law prevents businesses from using personal data to charge different prices for identical products.
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Bill to ban surveillance pricing signed into law in New Jersey
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Another State Approves Ban on AI-Powered Surveillance Pricing
NEW JERSEY (PIX11) — On Thursday, New Jersey Governor Mikie Sherrill signed into law the Fair Price Protection Act, which bans surveillance pricing. The new law prevents businesses from using personal data to charge different prices for identical products.
New Jersey is now the third state to prohibit the controversial practice of using consumer data—including income and browsing history—to tailor grocery prices for individual shoppers in real time. At least 20 other states are weighing similar legislation.
New Jersey Gov. Mikie Sherrill signed legislation this week that bars anyone from using data on a consumer's spending habits to hike prices on their grocery items.
New law prohibits retailers from using personal data to charge different prices for identical products New Jersey governor Mikie Sherrill recently signed a new law prohibiting businesses from using shoppers’ personal information to charge different prices for identical products, making her state the…
Bill to ban surveillance pricing signed into law in New Jersey | Since Then
