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Coverage dated October 20, 2026

Netflix Lowers Expected Ad Revenue After Slower Rollout of Capabilities

Headline from Adweek

After previously targeting $3 billion in ad revenue, Netflix announced it's expected to hit $2.7 billion for the year.

Adweek's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

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Reports & sources

2 articles, oldest first.

  1. Adweek

    Netflix Lowers Expected Ad Revenue After Slower Rollout of Capabilities (opens Adweek)

    Published

    Adweek's feed description

    After previously targeting $3 billion in ad revenue, Netflix announced it's expected to hit $2.7 billion for the year.

  2. Quartz

    Netflix is cutting its 2026 ad revenue forecast to $2.7 billion from $3 billion (opens Quartz)

    Published

    Quartz's feed description

    The streaming company also said it expects 2026 revenue of $51.1 billion, 0.2% below the midpoint of its prior range

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