Coverage dated May 10, 2023 to May 11, 2023

NBCU's Linda Yaccarino in Talks to Become Twitter CEO

Headline from Adweek

Elon Musk tweeted he would shift to an executive chairman and CTO role in ‘6 weeks.’

Adweek's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Earlier updates in this story

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Reports & sources

64 articles, oldest first.

ABC 11 Raleigh
Musk confirms Twitter's new CEO is ad guru Linda Yaccarino from NBCUniversal (opens ABC 11 Raleigh)
Published May 10, 2023
ABC 11 Raleigh's feed description
Elon Musk has confirmed that the new CEO for Twitter, or X Corp. as it's now called, will be NBCUniversal's Linda Yaccarino, an executive with deep ties to the advertising industry.
Adweek
NBCU's Linda Yaccarino in Talks to Become Twitter CEO (opens Adweek)
Published May 11, 2023
Adweek's feed description
Elon Musk tweeted he would shift to an executive chairman and CTO role in ‘6 weeks.’
Waterloo-Cedar Falls Courier
Twitter's new CEO is an NBCUniversal executive with deep ad industry ties (opens Waterloo-Cedar Falls Courier)
Published May 11, 2023
Waterloo-Cedar Falls Courier's feed description
Few expect Musk to remove himself from the decision-making process at Twitter, however.
Philadelphia Inquirer
Musk confirms Twitter’s new CEO is ad guru Linda Yaccarino, Penn State alum and NBCUniversal exec (opens Philadelphia Inquirer)
Published May 11, 2023
Philadelphia Inquirer's feed description
Linda Yaccarino is stepping down as NBCUniversal’s chairwoman for global advertising and partnerships.
St. Louis Post-Dispatch
Musk confirms Twitter's new CEO is ad guru Linda Yaccarino from NBCUniversal. Who is she? (opens St. Louis Post-Dispatch)
Published May 11, 2023
St. Louis Post-Dispatch's feed description
Elon Musk said he has found a new CEO for Twitter, or X Corp. as it's now called, and multiple media reports identify her as NBCUniversal's Linda Yaccarino, an executive with deep ties to the advertising industry.
KTVU San Francisco
Linda Yaccarino named new Twitter CEO (opens KTVU San Francisco)
Published May 11, 2023
KTVU San Francisco's feed description
Musk said Twitter's new CEO “will focus primarily on business operations, while I focus on product design & new technology.”
FOX Business
Linda Yaccarino leaves NBCUniversal, possible replacement for Musk as Twitter CEO (opens FOX Business)
Published May 11, 2023
FOX Business's feed description
Longtime advertising executive Linda Yaccarino resigned from NBC Universal on Friday, a day after Elon Musk announced he hired a new CEO for the social media platform.
Next Big Future
NBCUniversal Ad Sales Chief Linda Yaccarino Could be Next Twitter CEO (opens Next Big Future)
Published May 11, 2023
Next Big Future's feed description
NBCUniversal’s head of advertising sales, Linda Yaccarino, is in talks to be the CEO of Twitter.
The Hollywood Reporter
NBCUniversal Ad Sales Chief Linda Yaccarino Reportedly In Talks to be Twitter’s Next CEO (opens The Hollywood Reporter)
Published May 11, 2023
The Hollywood Reporter's feed description
The veteran ad executive has led NBCU ad sales for the last decade.
NBC Los Angeles
Elon Musk Names Former NBC Exec Linda Yaccarino as New Twitter CEO (opens NBC Los Angeles)
Published May 11, 2023
NBC Los Angeles's feed description
The announcement, made via Twitter, of course, comes hours after NBC announced the longtime advertising executive had left the company.
Wall Street Journal
WSJ News Exclusive | NBCUniversal’s Linda Yaccarino Is in Talks to Become Twitter CEO (opens Wall Street Journal)
Published May 11, 2023
Wall Street Journal's feed description
Yaccarino is chairman of global advertising and partnerships at NBCU. Twitter owner Elon Musk said earlier he had picked a new chief executive without naming the person.
Fortune
What Linda Yaccarino's Twitter account reveals about Musk's rumored choice for CEO (opens Fortune)
Published May 11, 2023
Fortune's feed description
Linda Yaccarino just quit NBC.
Deadline
NBCUniversal Confirms Exit Of Linda Yaccarino Amid Reports She Will Be Twitter’s Next CEO — Update (opens Deadline)
Published May 11, 2023
Deadline's feed description
UPDATE: NBCUniversal confirmed that sales chief Linda Yaccarino is leaving the company, amid reports that she will become Twitter’s new CEO. Mark Marshall, who is currently president of adver…
New York Times
NBCUniversal Ad Chief, in Talks to Run Twitter, to Depart Immediately (opens New York Times)
Published May 11, 2023
New York Times's feed description
The executive, Linda Yaccarino, is said to be in talks to become the chief executive of Twitter.
Seattle Times
What to know about Twitter’s new CEO Linda Yaccarino (opens Seattle Times)
Published May 11, 2023
Seattle Times's feed description
Elon Musk is welcoming a veteran ad executive to the helm of Twitter.
New Hampshire Union Leader
Who is Linda Yaccarino, Elon Musk's reported pick for Twitter CEO? (opens New Hampshire Union Leader)
Published May 11, 2023
New Hampshire Union Leader's feed description
After months leading Twitter, the company’s owner, Elon Musk, has tapped NBCUniversal ad sales chief Linda Yaccarino to take the reins as CEO. The two are in advanced talks about
La Crosse Tribune
Twitter's new CEO is Linda Yaccarino, according to reports. Who is she? (opens La Crosse Tribune)
Published May 11, 2023
La Crosse Tribune's feed description
Elon Musk said he has found a new CEO for Twitter, or X Corp. as it's now called, and multiple media reports identify her as NBCUniversal's Linda Yaccarino, an executive with deep ties to the advertising industry.
CBS News
Elon Musk says he's found "a new CEO" for Twitter. It's said to be NBCU's Linda Yaccarino. (opens CBS News)
Published May 11, 2023
CBS News's feed description
The billionaire said he will transition to executive chairman and chief technology officer of the social network.
New York Post
Elon Musk’s reported Twitter CEO pick Linda Yaccarino leaving NBCUniversal ‘effective immediately’ (opens New York Post)
Published May 11, 2023
New York Post's feed description
Elon Musk said his new pick for Twitter CEO will be starting in about six weeks.
Observer
Former NBCU Ad Exec Linda Yaccarino Is Twitter’s New CEO (opens Observer)
Published May 11, 2023
Observer's feed description
Linda Yaccarino will face challenges as Twitter’s new CEO, especially in its digital advertising business.
Engadget
Elon Musk names NBCU ad exec Linda Yaccarino new Twitter CEO (opens Engadget)
Published May 11, 2023
Engadget's feed description
Linda Yaccarino, a former chair of chairman of global advertising and partnerships at NBCUniversal, will be Twitter's next CEO.
Politico
Elon Musk announces NBCU exec as new Twitter CEO (opens Politico)
Published May 11, 2023
Politico's feed description
Linda Yaccarino she served as chair of global advertising and partnerships at the company.
Insider
Linda Yaccarino's departure for Twitter leaves NBCUniversal with an ad crisis (opens Insider)
Published May 11, 2023
Insider's feed description
NBCUniversal is kicking off upfront week on Monday and pitching its shows to advertisers. It will have to do it without its long-time ads chief, who is joining Elon Musk's Twitter.
NBC4 Washington
NBCUniversal Ad Chief Linda Yaccarino Resigns as Sources Say She's in Talks to Be Twitter CEO (opens NBC4 Washington)
Published May 11, 2023
NBC4 Washington's feed description
NBCUniversal’s global ad chair Linda Yaccarino has resigned, the company said Friday. The announcement comes a day after Elon Musk said via Twitter there would be a new CEO of the social media website, although he didn’t name the new person.
New York Times
Elon Musk Appoints Linda Yaccarino as Twitter’s New Chief (opens New York Times)
Published May 11, 2023
New York Times's feed description
Mr. Musk said Ms. Yaccarino would focus on business operations and that he would work on product design and technology at the social media platform.

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