Coverage dated July 5, 2023 to July 9, 2023

Twitter Traffic Is ‘Tanking' as Meta's Threads Hits 100 Million Users

Headline from NBC 5 Dallas-Fort Worth, on the newest of 3 developments

User traffic on Twitter has slowed since the launch of Threads, which has already surpassed 100 million sign-ups since its debut last week.

NBC 5 Dallas-Fort Worth's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

3 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. Threads Gets 30 Million Sign-Ups Overnight, Meta CEO Mark Zuckerberg Says

    Headline from Forbes ·

  2. Meta’s Threads Passes 70M Signups; Users More Than Double In One Day

    Headline from Deadline ·

  3. Newest

    Twitter Traffic Is ‘Tanking' as Meta's Threads Hits 100 Million Users

    Headline from NBC 5 Dallas-Fort Worth ·

Reports & sources

40 articles, oldest first.

  1. France 24

    Twitter rival Threads crosses 10 mn users within hours of launch (opens France 24)

    Published

    France 24's feed description

    More than 10 million people have signed up to Threads, Meta's rival to Twitter, within the first few hours of its launch, the Facebook parent's CEO Mark Zuckerberg said Thursday.

  2. FOX 5 San Diego & KUSI News

    Meta Launches Threads Gets 30 Million Sign Ups in Less Than 24 Hours, could this overtake Twitter? (opens FOX 5 San Diego & KUSI News)

    Published

    FOX 5 San Diego & KUSI News's feed description

    Meta, the parent company of Instagram, has launched a new app called Threads. Threads is a text-based messaging app that is designed to be a more personal and intimate space for users to connect wi…

  3. NPR

    Is Threads really a 'Twitter killer'? Here's what we know so far (opens NPR)

    Published

    NPR's feed description

    Meta's new app, Threads, may be the latest in a long-string of Twitter's competitors, but it appears to have an edge in the game thanks to its ties to Instagram. Over 30 million users have joined.

  4. Engadget

    Threads gained 10 million new users in seven hours (opens Engadget)

    Published

    Engadget's feed description

    Meta's Twitter rival Threads just went live and has already exceeded 10 million signups within the first seven hours, according to CEO Mark Zuckerberg..

  5. CNN

    Meta officially launches Twitter rival Threads. 30 million have joined already (opens CNN)

    Published

    CNN's feed description

    Facebook has tried to compete with Twitter in numerous ways over the years, including copying signature Twitter features such as hashtags and trending topics. But now Facebook’s parent company is taking perhaps its biggest swipe at Twitter yet.

  6. Forbes

    Threads Gets 30 Million Sign-Ups Overnight, Meta CEO Mark Zuckerberg Says (opens Forbes)

    Published

    Forbes's feed description

    Just hours after releasing Twitter-competitor Threads to 120 countries, the new social platform from Facebook-maker Meta hit 30 million sign-ups.

  7. Quartz

    Threads feels just like Twitter—and not always in a good way (opens Quartz)

    Published

    Quartz's feed description

    Mark Zuckerberg's Threads notched up 5 million users within hours of its launch

  8. Christian Science Monitor

    10 million users join Threads. Could it trigger the end for Twitter? (opens Christian Science Monitor)

    Published

    Christian Science Monitor's feed description

    Meta launched Threads, a text-based app mirroring Twitter, and drew 10 million users in its first seven hours. Although Threads is now live in over 100 countries, data privacy concerns will prevent a launch across the European Union.

  9. PhillyVoice

    Meta launches Threads, text-based social media app rivaling Twitter (opens PhillyVoice)

    Published

    PhillyVoice's feed description

    The platform, which had reportedly gained 10 million users in 7 hours, can be accessed through users' existing Instagram accounts

  10. Investopedia

    Meta’s 'Threads' App Draws 10 Million Users At Launch, Hopes For More Than A Billion (opens Investopedia)

    Published

    Investopedia's feed description

    Meta Platforms’ (META) newest creation, a social media app called ‘Threads’, attracted 10 million users in just seven hours after launching late yesterday.

  11. FOX Business

    Zuckerberg says Threads, Instagram's new Twitter-like app, launched with 5 million users; Elon Musk responds (opens FOX Business)

    Published

    FOX Business's feed description

    Meta CEO Mark Zuckerberg celebrated the success of Threads, an Instagram app that looks and acts like Twitter, claiming the platform already has five million users.

  12. NBC 6 South Florida

    Mark Zuckerberg's Twitter Rival Passed 30 Million Signups Overnight — Here's How to Use Meta's Threads App and What's Missing (opens NBC 6 South Florida)

    Published

    NBC 6 South Florida's feed description

    Threads looks very similar to Twitter, and connects automatically to a user’s Instagram account.

  13. NBC News

    What you need to know about Threads, Instagram’s new Twitter competitor (opens NBC News)

    Published

    NBC News's feed description

    The app launched Wednesday evening, a day ahead of its scheduled debut. Meta CEO Mark Zuckerberg said it "passed 2 million sign ups in the first two hours."

  14. Insider

    Threads has launched at an opportune time, but it'll be tough to outshine Twitter, analysts say (opens Insider)

    Published

    Insider's feed description

    Meta's Threads has already amassed 10 million users in its first seven hours of opening to the public, per CEO Mark Zuckerberg.

  15. Insider

    Mark Zuckerberg says more than 5 million people signed up for Meta's Threads in the first 4 hours of the app's launch (opens Insider)

    Published

    Insider's feed description

    Threads is linked to Instagram, which has around two billion monthly active users. Twitter was previously estimated to have 237.8 million daily users.

  16. Forbes

    Zuckerberg Says Threads Crossed 10 Million Signups In First Seven Hours As Musk Rails Against Instagram (opens Forbes)

    Published

    Forbes's feed description

    Meta’s Twitter rival “Threads” launched in over 100 countries on Thursday, allowing users to sign up to the app using their Instagram accounts.

  17. France 24

    Business Daily - Meta claims 10 million sign-ups in seven hours for Twitter rival Threads (opens France 24)

    Published

    France 24's feed description

    Seven hours after its launch, some 10 million people had signed up to the new "text-based social media platform" Threads, according to Meta CEO Mark Zuckerberg. The app aims to attract Twitter users…

  18. The Guardian

    Threads app: Instagram owner’s Twitter rival logs 5 million users in first hours (opens The Guardian)

    Published

    The Guardian's feed description

    Mark Zuckerberg targets Elon Musk’s troubled platform with new app from Meta that’s closely modelled on Twitter

  19. Deadline

    Meta’s Threads Passes 70M Signups; Users More Than Double In One Day (opens Deadline)

    Published

    Deadline's feed description

    On Thursday, a lawyer for Elon Musk’s Twitter accused Meta of leveraging “trade secrets” to launch its Twitter competitor, Threads, which garnered more than 30 million sign ups in…

  20. Deseret News

    Are you on Threads? Meta’s hoped-for Twitter killer explodes to 70M users (opens Deseret News)

    Published

    Deseret News's feed description

    All Meta needs to do is convert 1-in-4 of its 1 billion active Instagram users to leave Twitter in the dust.

  21. NBC 5 Dallas-Fort Worth

    Twitter Traffic Is ‘Tanking' as Meta's Threads Hits 100 Million Users (opens NBC 5 Dallas-Fort Worth)

    Published

    NBC 5 Dallas-Fort Worth's feed description

    User traffic on Twitter has slowed since the launch of Threads, which has already surpassed 100 million sign-ups since its debut last week.

  22. France 24

    Twitter rival Threads signs up 100 million users in five days (opens France 24)

    Published

    France 24's feed description

    The Threads app launched by Instagram as a rival to Twitter has signed up more than 100 million users in less than five days, data tracking websites said on Monday, smashing the record of AI tool ChatGPT…

  23. CBS News

    Meta's Mark Zuckerberg says Threads has passed 100 million signups in 5 days (opens CBS News)

    Published

    CBS News's feed description

    The social-media service, which debuted Wednesday night, is the fastest-growing app of all time, outpacing ChatGPT.

  24. The Guardian

    ‘Twitter killer’ Threads app hits 100m sign-ups in less than five days (opens The Guardian)

    Published

    The Guardian's feed description

    Mark Zuckerberg’s rival to Elon Musk-owned platform has grown rapidly since launch last Wednesday

  25. Wall Street Journal

    The Rapid Rise of Threads Appears to Be Hurting Twitter (opens Wall Street Journal)

    Published

    Wall Street Journal's feed description

    Third-party estimates showed Twitter’s traffic falling, while Meta Platform’s new app hit 100 million sign-ups.

Showing the first 25 of 32 headlines. ·

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

Twitter Traffic Is ‘Tanking' as Meta's Threads Hits 100 Million Users | Since Then