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Coverage dated September 29, 2026

McDonald’s pushes AI tools that suggest Big Mac prices based on ‘customer willingness to pay’

Headline from New York Post

Franchisees said the algorithm has widened the gap between prices on identical items at various restaurants within the same neighborhoods, according to a report.

New York Post's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

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Reports & sources

3 articles, oldest first.

  1. Independent Journal Review

    McDonald’s AI tool suggests varying Big Mac prices by location (opens Independent Journal Review)

    Published

    Independent Journal Review's feed description

    A Big Mac cost $5.69 at one Fresno McDonald's and $6.89 two miles away as AI tools recommend prices by local willingness to pay.

  2. New York Post

    McDonald’s pushes AI tools that suggest Big Mac prices based on ‘customer willingness to pay’ (opens New York Post)

    Published

    New York Post's feed description

    Franchisees said the algorithm has widened the gap between prices on identical items at various restaurants within the same neighborhoods, according to a report.

  3. Inc.

    McDonald’s Says Algorithms Don’t Set Big Mac Prices. Franchisees Say They’re Pressured to Follow Them (opens Inc.)

    Published

    Inc.'s feed description

    The company calls the recommendations optional, but operators say tracking and follow-up questions make deviations difficult to defend.

McDonald’s pushes AI tools that suggest Big Mac prices based on ‘customer willingness to pay’ | Since Then