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Coverage dated October 19, 2026 to October 20, 2026

Marco Bassetti Says Banijay Has Spent $1.1B On “Creativity” In Four Years But Warns U.S. Giants Must Reward European Producers

Headline from Deadline

Banijay Entertainment CEO Marco Bassetti has revealed a €1B ($1.1B) spend on “creativity” over the past four years, but has warned of trouble ahead if Hollywood studios don’t provide better “rewards” for European producer.

Deadline's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

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Reports & sources

2 articles, oldest first.

  1. Variety

    Banijay CEO Marco Bassetti Urges European Producers to Fight for Better Terms of Trade With Hollywood: Studios and Streamers Should Provide ‘Rewards for Creativity’ (opens Variety)

    Published

    Variety's feed description

    Marco Bassetti, CEO of London-based Banijay Entertainment, the world’s largest independent studio, called for European producers to hold their ground when it comes to negotiating terms of trade with the U.S.

  2. Deadline

    Marco Bassetti Says Banijay Has Spent $1.1B On “Creativity” In Four Years But Warns U.S. Giants Must Reward European Producers (opens Deadline)

    Published

    Deadline's feed description

    Banijay Entertainment CEO Marco Bassetti has revealed a €1B ($1.1B) spend on “creativity” over the past four years, but has warned of trouble ahead if Hollywood studios don’t provide better “rewards” for European producer.

Marco Bassetti Says Banijay Has Spent $1.1B On “Creativity” In Four Years But Warns U.S. Giants Must Reward European Producers | Since Then