Coverage dated May 11, 2023 to May 14, 2023

Linda Yaccarino fires off first tweets as new Twitter CEO

Headline from Digital Trends, on the newest of 2 developments

Linda Yaccarino has posted her first tweets as Twitter's new CEO and at the same time seen a sudden spike in the number of people following her on the platform.

Digital Trends's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Earlier updates in this story

Developments in this update

2 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

May 12, 2023
Linda Yaccarino to replace Elon Musk as Twitter CEO. Here's who she is.
Headline from CBS News ·
May 14, 2023Newest
Linda Yaccarino fires off first tweets as new Twitter CEO
Headline from Digital Trends ·

Read the reports

Reports & sources

96 articles, oldest first.

Bangor Daily News
What to know about Twitter's new CEO Linda Yaccarino (opens Bangor Daily News)
Published May 11, 2023
Bangor Daily News's feed description
Elon Musk announced Friday that he's hiring Linda Yaccarino to be the new CEO of San Francisco-based Twitter.
The New Republic
Elon Musk Is the Only One Happy About New Twitter CEO Linda Yaccarino (opens The New Republic)
Published May 11, 2023
The New Republic's feed description
Linda Yaccarino, the reported new Twitter CEO, agrees with the far-right online a whole lot.
Digital Journal
Musk picks ad exec Linda Yaccarino as Twitter CEO (opens Digital Journal)
Published May 11, 2023
Digital Journal's feed description
Elon Musk has chosen top ad executive Linda Yaccarino to take the day-to-day reins of Twitter as he fights to reverse the tide at the struggling platform
Variety
Linda Yaccarino Confirmed as Twitter New CEO, Musk Sets Business Role (opens Variety)
Published May 11, 2023
Variety's feed description
Elon Musk officially announced Linda Yaccarino, formerly NBCUniversal's top sales exec, will take the helm as Twitter's new CEO.
Forbes
Musk’s Reported Twitter CEO Pick Linda Yaccarino Leaves NBCUniversal (opens Forbes)
Published May 11, 2023
Forbes's feed description
The veteran ad executive Yaccarino will look to repair Twitter’s rocky relationship with advertisers.
Wall Street Journal
Elon Musk Says NBCUniversal Ad Boss Linda Yaccarino Is Twitter’s New CEO (opens Wall Street Journal)
Published May 11, 2023
Wall Street Journal's feed description
NBCU earlier announced she was leaving, effective immediately.
NBC10 Philadelphia
Elon Musk Names Linda Yaccarino as New Twitter CEO (opens NBC10 Philadelphia)
Published May 11, 2023
NBC10 Philadelphia's feed description
Elon Musk has named Linda Yaccarino as the new Twitter CEO, saying she’ll focus on business operations while he continues to focus on product development. The announcement, made via Twitter, of course, comes hours after NBC announced the longtime advertising executive had left the company.
Washington Times
What to know about Twitter’s new CEO, Linda Yaccarino (opens Washington Times)
Published May 11, 2023
Washington Times's feed description
Elon Musk is welcoming a veteran ad executive to the helm of Twitter, the social media site the billionaire Tesla CEO had been running since he bought it last fall.
CNET
Elon Musk Names Linda Yaccarino as New Twitter CEO: What You Should Know (opens CNET)
Published May 11, 2023
CNET's feed description
The former NBCUniversal executive will lead business operations at Twitter, while Musk continues to focus on product design and new technology.
Forbes
What To Know About Linda Yaccarino: Ad Executive Likely Musk’s Successor As Twitter CEO (opens Forbes)
Published May 11, 2023
Forbes's feed description
Multiple reports suggest Yaccarino, a seasoned executive at NBCUniversal who has worked on a Covid vaccine campaign and has ties to the World Economic Forum, is in talks to take over from Musk.
NBC Los Angeles
Elon Musk Hires Ex-NBCUniversal Ad Chief Linda Yaccarino to Be Twitter's CEO (opens NBC Los Angeles)
Published May 11, 2023
NBC Los Angeles's feed description
Twitter has suffered a rapid decline in advertising revenue since Elon Musk took over the social media platform last year.
Insider
The career rise of Twitter's new CEO Linda Yaccarino, an advertising titan who once tried to convince Elon Musk to stop tweeting after 3 a.m. (opens Insider)
Published May 11, 2023
Insider's feed description
Twitter's new Linda Yaccarino is well known in the world of advertising, has served on a Trump council, and even interviewed Elon Musk in the past.
New York Post
‘Buddy’: Who is Linda Yaccarino, Elon Musk’s pick for Twitter CEO? (opens New York Post)
Published May 11, 2023
New York Post's feed description
Yaccarino is joining Twitter after more than a decade in top roles at NBCUniversal.
KVOA Tucson
Who is Linda Yaccarino, reportedly Twitter's next CEO? (opens KVOA Tucson)
Published May 11, 2023
KVOA Tucson's feed description
Twitter may soon have an ad sales veteran in charge, after months of hemorrhaging advertisers under owner Elon Musk.
The Daily Caller
Musk Names New Twitter CEO (opens The Daily Caller)
Published May 11, 2023
The Daily Caller's feed description
Twitter owner Elon Musk announced Friday that Linda Yaccarino will take over as CEO of the social media platform.
CBS News
Linda Yaccarino to replace Elon Musk as Twitter CEO. Here's who she is. (opens CBS News)
Published May 11, 2023
CBS News's feed description
One analyst said Yaccarino, with decades of ad and monetization experience, would be a "homerun hire" for Twitter.
Washington Times
Musk: Linda Yaccarino is incoming Twitter CEO, will transform platform into X (opens Washington Times)
Published May 11, 2023
Washington Times's feed description
Twitter owner Elon Musk on Friday said his social media company’s incoming CEO is Linda Yaccarino, an outgoing NBCUniversal executive with experience in the advertising industry.
The Boston Globe
Who is Linda Yaccarino, Elon Musk’s reported pick for Twitter CEO? (opens The Boston Globe)
Published May 11, 2023
The Boston Globe's feed description
Elon Musk has reportedly tapped NBCUniversal ad sales chief Linda Yaccarino to take the reins as Twitter CEO.
Insider
Some of Elon Musk's fans are furious newly appointed Twitter CEO Linda Yaccarino chairs a World Economic Forum committee (opens Insider)
Published May 11, 2023
Insider's feed description
Twitter users across the aisle are speaking out against Linda Yaccarino, as liberals voice concern she follows and likes tweets from conservatives.
Sioux City Journal
Twitter's new CEO is Linda Yaccarino, according to reports. Who is she? (opens Sioux City Journal)
Published May 11, 2023
Sioux City Journal's feed description
Elon Musk said he has found a new CEO for Twitter, or X Corp. as it's now called, and multiple media reports identify her as NBCUniversal's Linda Yaccarino, an executive with deep ties to the advertising industry.
Insider
Elon Musk names Linda Yaccarino as Twitter's new CEO (opens Insider)
Published May 11, 2023
Insider's feed description
The decision to appoint Linda Yaccarino ends intense speculation over who will run the company once Elon Musk steps aside as CEO.
UPI
Elon Musk announces Linda Yaccarino as incoming Twitter CEO (opens UPI)
Published May 11, 2023
UPI's feed description
Current Twitter CEO and owner Elon Musk announced Friday that Linda Yaccarino will take over as CEO.
Forbes
Who Is Linda Yaccarino? The Ad Executive Elon Musk Has Reportedly Chosen To Succeed Him As Twitter CEO (opens Forbes)
Published May 11, 2023
Forbes's feed description
Multiple reports suggest Yaccarino, a seasoned executive at NBCUniversal who has worked on a Covid vaccine campaign and has ties to the World Economic Forum, is in talks to take over from Musk.
KTLA Los Angeles
New Twitter CEO is NBC’s Linda Yaccarino, an executive with deep advertising roots, Musk says (opens KTLA Los Angeles)
Published May 11, 2023
KTLA Los Angeles's feed description
Elon Musk has confirmed that the new CEO for Twitter, or X Corp. as it’s now called, will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry.
New York Post
Elon Musk confirms NBCUniversal exec Linda Yaccarino as next Twitter CEO (opens New York Post)
Published May 11, 2023
New York Post's feed description
Linda Yaccarino will take over Twitter following Musk’s months-long search for a permanent CEO.

Showing the first 25 of 69 headlines. ·

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.