In a win for Google, the tech giant won't have to divest its ad tech arm, even despite a determination it violated antitrust laws.
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Google dodges antitrust breakup of ad tech business
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Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected
Google will not be required to divest key parts of its advertising business, even after a federal court ruled that the tech company operated illegal monopolies in the publisher ad server and ad exchange markets.
Alphabet Inc.’s Google doesn’t have to sell off its advertising exchange and instead must make its ad tech tools work with those operated by rivals, a federal judge ruled Wednesday, in a move that saves the tech giant from a second bid to force a breakup.
A judge declined to make Google sell AdX, where publishers pay Google a 20% fee to sell ads in auctions that happen instantly when users load websites.
A federal judge ruled Wednesday that Google does not have to break up its advertising technology business after finding last year that the search giant held an illegal monopoly over the industry. U.S. District Judge Leonie Brinkema rejected the Department of Justice’s (DOJ) request to force Google t…
“It takes an Olympic level of mental gymnastics to find that Google is operating an illegal monopoly and then decide to do nothing about it," activists say.
A federal judge on Wednesday ordered Google to retool the system powering its price-gouging monopoly in digital advertising, sparing the company from a wrenching breakup that had been sought by the U.S. government
Judge declines to make Google sell AdX in win for firm against US antitrust enforcers’ attempts to break up big tech Alphabet’s Google escaped a breakup of its advertising technology business on Wednesday, when a judge in Virginia rejected US antitrust enforcers’ bid to force a sale of Google’s onl…
A federal judge has allowed Google to keep its digital advertising exchange marketplace, marking another win for the Big Tech giant as it fends off antitrust lawsuits from the federal government. In the U.S.
{beacon} Technology Technology The Big Story Google avoids ad tech breakup A federal judge ruled Wednesday that Google does not have to break up its advertising technology business after finding last year that the search giant held an illegal monopoly over the industry.
Google will not have to break up its advertising operations, a federal judge has ruled, though it will have to alter its business practices. Leonie M. Brinkema, U.S. District Judge of the Eastern District of Virginia, handed down her decision Wednesday.
Alphabet's Google escaped a breakup of its advertising technology business on Wednesday, marking the third time in recent years that U.S. antitrust enforcers have tried to force a Big Tech breakup and lost.
Google won't be forced to spin off its ad exchange or publisher ad server, but industry leaders are split on whether the court’s behavioral remedies will actually restore competition.
