Coverage dated October 30, 2026 to October 31, 2026

Inside Big Beef’s ‘90s campaign to rewrite its climate story

Headline from KESQ Palm Springs

By Seth Millstein for Sentient At least as early as 1989, the top U.S. lobbying group for beef producers had an opportunity to change the course of the climate crisis. Around that time, an internal document showed that the National Cattlemen’s Association (NCA) was not only aware of the beef industr…

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  1. KESQ Palm Springs

    Inside Big Beef’s ‘90s campaign to rewrite its climate story (opens KESQ Palm Springs)

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    KESQ Palm Springs's feed description

    By Seth Millstein for Sentient At least as early as 1989, the top U.S. lobbying group for beef producers had an opportunity to change the course of the climate crisis. Around that time, an internal document showed that the National Cattlemen’s Association (NCA) was not only aware of the beef industr…

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Inside Big Beef’s ‘90s campaign to rewrite its climate story | Since Then