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Coverage dated July 7, 2025 to July 8, 2025

HBO Max Name Returns After Rebranding To Max

Headline from Forbes

Newest development Jul 9, 2025 · 4 reportsHBO Max Name Returns After Rebranding To Max

Max returned to its former name — HBO Max — effective on July 9. Historically, changing the name of a platform typically has no impact.

Forbes's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

2 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. Bye Max: HBO Name Returns to Streaming Brand Tomorrow

    Headline from The Hollywood Reporter ·

  2. Newest

    HBO Max Name Returns After Rebranding To Max

    Headline from Forbes ·

Read the reports

Reports & sources

6 articles, oldest first.

  1. The Hollywood Reporter

    Bye Max: HBO Name Returns to Streaming Brand Tomorrow (opens The Hollywood Reporter)

    Published

    The Hollywood Reporter's feed description

    HBO Max new name returns July 9 as Warner Bros. Discovery rebrands streaming platform from Max.

  2. Deadline

    HBO Max Name To Return This Week, Ending Ill-Fated Max Era (opens Deadline)

    Published

    Deadline's feed description

    Warner Bros. Discovery's flagship streaming service will return to its original HBO Max name on Wednesday, ending an ill-starred rebranding as Max.

  3. Forbes

    HBO Max Name Returns After Rebranding To Max (opens Forbes)

    Published

    Forbes's feed description

    Max returned to its former name — HBO Max — effective on July 9. Historically, changing the name of a platform typically has no impact.

  4. UPI

    HBO Max officially returns to original name (opens UPI)

    Published

    UPI's feed description

    The HBO Max streaming service officially returned to its original name on Wednesday, after the change was announced earlier this year.

  5. CNET

    The HBO Max Name Change Is Here. Here's What to Know (opens CNET)

    Published

    CNET's feed description

    The streaming service is getting a rebrand. Again.

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

HBO Max Name Returns After Rebranding To Max | Since Then