Coverage dated May 11, 2022

Goop Generated Disbelief After Promoting a ‘Luxury Diaper.' It Was a PR Stunt.

Headline from NBC 5 Dallas-Fort Worth

Quite a few people seemed to be stunned Wednesday when Goop, Gwyneth Paltrow’s wellness brand known for its outlandish and expensive luxury products, posted that it was planning to sell a high-end, disposable baby diaper. “Meet The Diapér,” the Instagram post reads.

NBC 5 Dallas-Fort Worth's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Reports & sources

9 articles, oldest first.

  1. NBC 5 Dallas-Fort Worth

    Goop Generated Disbelief After Promoting a ‘Luxury Diaper.' It Was a PR Stunt. (opens NBC 5 Dallas-Fort Worth)

    Published

    NBC 5 Dallas-Fort Worth's feed description

    Quite a few people seemed to be stunned Wednesday when Goop, Gwyneth Paltrow’s wellness brand known for its outlandish and expensive luxury products, posted that it was planning to sell a high-end, disposable baby diaper. “Meet The Diapér,” the Instagram post reads.

  2. NBC News

    Goop generated disbelief when it promoted a ‘luxury diaper.’ It was a PR stunt. (opens NBC News)

    Published

    NBC News's feed description

    "The Diapér is a fake product meant to shine a light on a real problem," Gwyneth Paltrow said in an Instagram video. Goop is raising money for Baby2Baby, a nonprofit diaper bank and child services organization.

  3. Hiawatha World Online

    Gwyneth Paltrow comes clean on luxury diapers (opens Hiawatha World Online)

    Published

    Hiawatha World Online's feed description

    Gwyneth Paltrow has confirmed Goop's plan for "luxury" diapers was a spoof designed to highlight the way the baby essential is taxed in the US.

  4. NBC Chicago

    Goop Generated Disbelief After Promoting a ‘Luxury Diaper.' It Was a PR Stunt (opens NBC Chicago)

    Published

    NBC Chicago's feed description

    Gwyneth Paltrow acknowledged “the outrage” toward her Goop diaper promotion on Wednesday, an admitted publicity stunt to bring attention to the high cost of diapers.

  5. BizPac Review

    Gwyneth Paltrow luxury diaper stunt ‘designed to piss us off’ works like a charm, then takes a surprising turn (opens BizPac Review)

    Published

    BizPac Review's feed description

    Paltrow marketed a package of luxury, disposable diapers lined with virgin alpaca wool and fastened with gemstones to protest taxing diapers.

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

Goop Generated Disbelief After Promoting a ‘Luxury Diaper.' It Was a PR Stunt. | Since Then