Coverage dated August 30, 2026 to September 4, 2026

Good Good CEO, president step down amid fallout from 'terrible' golf ad: reports

Headline from KXAN Austin, on the newest of 2 developments

The ad at the center of the controversy was intended to be a parody of the horror movie "Obsession," Good Good co-founder Garrett Clark said.

KXAN Austin's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

2 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. Good Good Golf CEO, president quit amid advertisement controversy

    Headline from Al Jazeera ·

  2. Newest

    Good Good CEO, president step down amid fallout from 'terrible' golf ad: reports

    Headline from KXAN Austin ·

1 report not tied to one development ·

Reports & sources

15 articles, oldest first.

  1. Inc.

    A Golf Partnership Ended Over a Controversial Ad. Now Good Good’s CEO Is Taking Aim at Callaway (opens Inc.)

    Published

    Inc.'s feed description

    In a series of posts and comments on X, Matt Kendrick criticized Callaway after the golf giant severed ties with Good Good over a controversial ad.

  2. Insider

    Good Good's CEO and president are out after ad debacle: Read the memo (opens Insider)

    Published

    Insider's feed description

    Good Good's CEO and president are out in the latest twist at the beleaguered YouTube golf collective. Read a memo seen by Business Insider.

  3. Al Jazeera

    Good Good Golf CEO, president quit amid advertisement controversy (opens Al Jazeera)

    Published

    Al Jazeera's feed description

    The advertisement faced severe backlash and prompted calls for a boycott of products from Callaway, which co-branded it.

  4. KXAN Austin

    Good Good CEO, president step down amid fallout from 'terrible' golf ad: reports (opens KXAN Austin)

    Published

    KXAN Austin's feed description

    The ad at the center of the controversy was intended to be a parody of the horror movie "Obsession," Good Good co-founder Garrett Clark said.

  5. Fox News

    Good Good CEO and president step down amid controversial ad drama following late-night bashing of Callaway (opens Fox News)

    Published

    Fox News's feed description

    Good Good golf CEO Matt Kendrick and president Joe Flannery are both out after the controversial Callaway ad fallout that rocked the golf world.

  6. CBS News

    Good Good Golf CEO resigns after furor over Callaway ad (opens CBS News)

    Published

    CBS News's feed description

    The top two executives at digital marketing company Good Good Golf are leaving after a controversial ad was panned as sexist.

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

Good Good CEO, president step down amid fallout from 'terrible' golf ad: reports | Since Then