Coverage dated August 6, 2026 to August 8, 2026

Ford’s new EV truck Fathom to be priced starting at $28,000

Headline from Honolulu Star-Advertiser, on the newest of 2 developments

DETROIT >> Ford Motor announced Thursday that its upcoming midsize electric pickup truck will be named Fathom and carry a starting price of roughly $28,000 as the Michigan automaker looks to offer an affordable option in a market filled with costly electric vehicles.

Honolulu Star-Advertiser's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

2 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. Ford Unveils New, Affordable Electric Truck, the Fathom

    Headline from CNET ·

  2. Newest

    Ford’s new EV truck Fathom to be priced starting at $28,000

    Headline from Honolulu Star-Advertiser ·

Reports & sources

66 articles, oldest first.

  1. Inc.

    Ford’s First Electric Pickup Missed the Mark. It Just Unveiled the Name of Its Second Attempt (opens Inc.)

    Published

    Inc.'s feed description

    The midsized electric pickup from Ford will start at $28,350, a reasonable price compared to its competitors. Here’s what it’s called.

  2. Insider

    Ford unveils the name and launch price for its midsize electric truck (opens Insider)

    Published

    Insider's feed description

    We now know the starting price and name for Ford's all-important, low-cost EV truck. Both break the molds set by other Ford EVs.

  3. Fast Company

    Ford’s affordable midsize electric truck officially has a name and starting price (opens Fast Company)

    Published

    Fast Company's feed description

    For the past few years , Ford Motor Company has been working on an affordable midsize electric truck—the automaker’s answer to Tesla’s sub-$40,000 EVs , the rising domination of ultra-affordable electric vehicles out of China, and Americans’ general frustrations with sky-high car prices.

  4. InsideEVs

    Ford's Affordable Electric Truck Finally Has A Name And A Price (opens InsideEVs)

    Published

    InsideEVs's feed description

    The $29,945 Ford Fathom gets a pretty decent list of standard equipment.

  5. Money Talks News

    Ford Reveals Name and Pricing of Upcoming Electric Midsize Truck (opens Money Talks News)

    Published

    Money Talks News's feed description

    The five-seat EV is due in 2027 with bidirectional charging, about 300 miles of targeted range and a starting price below $30,000 before destination fees.

  6. Howtogeek

    Ford's budget electric pickup truck has a name and price (opens Howtogeek)

    Published

    Howtogeek's feed description

    The EV will cost below $30,000 and rival the Slate truck.

  7. WHAS Louisville

    Ford unveils name, starting price for EV pickup truck to be built in Louisville (opens WHAS Louisville)

    Published

    WHAS Louisville's feed description

    Ford announced last August it was investing $2 billion into the Louisville Assembly Plant.

  8. Quartz

    Ford named its new midsize electric pickup truck the Fathom, priced under $30,000 (opens Quartz)

    Published

    Quartz's feed description

    The Fathom, Ford's first vehicle on its Universal EV Platform, will begin taking preorders in early 2027 with deliveries later that year

  9. Newsweek

    Ford Fathom Is an Electric Truck in Search of a Market (opens Newsweek)

    Published

    Newsweek's feed description

    After its ‘compromised’ Lightning electric pickup truck, Ford is ready try to sell a different electric truck to Americans.

  10. KARE 11 Minneapolis

    Ford reveals mystery EV truck's name, price but keeps its design under wraps (opens KARE 11 Minneapolis)

    Published

    KARE 11 Minneapolis's feed description

    Ford said its long-secretive Fathom electric truck will start under $30,000, but the automaker still hasn't released photos of the vehicle.

  11. CNET

    Ford Unveils New, Affordable Electric Truck, the Fathom (opens CNET)

    Published

    CNET's feed description

    The Fathom starts at under $30,000 and will be the first vehicle made by Ford’s new Universal Electric Vehicle platform.

  12. The Brunswick News

    Ford reveals name, pricing of upcoming electric midsize truck (opens The Brunswick News)

    Published

    The Brunswick News's feed description

    The Ford Fathom will be Ford Motor Co.'s first vehicle built on its new Universal Electric Vehicle Platform — a midsize truck that'll start at $28,350 plus $1,595 destination and come with a standard-range battery. It's not a heritage name…

  13. Clean Tech Nica

    Get Your Hands On The New Ford Fathom Electric Pickup Truck For Just (Checks Notes) $28,3501 MSRP (opens Clean Tech Nica)

    Published

    Clean Tech Nica's feed description

    Ford is still playing its forthcoming midsized electric pickup truck close to the vest, but the EV finally has a name: Fathom.

  14. ABC 17 Mid-Missouri

    Ford’s new electric pickup will cost $28,350. It’s an extremely expensive bet on a very cheap truck (opens ABC 17 Mid-Missouri)

    Published

    ABC 17 Mid-Missouri's feed description

    By Michael Ballaban, CNN (CNN) — Ford is the undisputed global leader in pickup trucks. The F-Series is the best-selling vehicle in the US – of any kind – since 1981. Its latest pickup, the Ford Fathom, will cost a downright cheap $28,350, which should set it up to be a massive seller. And it

  15. Honolulu Star-Advertiser

    Ford’s new EV truck Fathom to be priced starting at $28,000 (opens Honolulu Star-Advertiser)

    Published

    Honolulu Star-Advertiser's feed description

    DETROIT >> Ford Motor announced Thursday that its upcoming midsize electric pickup truck will be named Fathom and carry a starting price of roughly $28,000 as the Michigan automaker looks to offer an affordable option in a market filled with costly electric vehicles.

  16. Clean Tech Nica

    Speculations & Musings About The Ford Fathom Electric Pickup Truck (opens Clean Tech Nica)

    Published

    Clean Tech Nica's feed description

    Here’s what we know about the new electric pickup truck coming from Ford early next year: It will have a starting price of $28,350 (plus a delivery charge of $1,595) with the standard battery and a single motor.

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

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