Fireworks in Himalayas spark outrage, forcing outdoor brand Arc’teryx to apologize
Headline from KTVZ Bend
By Chris Lau, Kloe Zheng, CNN Hong Kong (CNN) — The sight of a multi-colored fireworks exploding in the foothills of the Himalayas has sparked a furious environmental backlash, prompting a local government investigation in China and forcing global outdoor apparel brand Arc’teryx to issue an apology.
KTVZ Bend's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.
By Chris Lau, Kloe Zheng, CNN Hong Kong (CNN) — The sight of a multi-colored fireworks exploding in the foothills of the Himalayas has sparked a furious environmental backlash, prompting a local government investigation in China and forcing global outdoor apparel brand Arc’teryx to issue an apology.
Officials in Tibet are investigating after Canadian outdoor apparel brand Arc’teryx set off fireworks in the Himalayas in a publicity stunt that was widely criticized over its potential impact on the environment.
Arc’teryx said it regretted the high-altitude fireworks display, which it organized with the visual artist Cai Guo-Qiang in Tibet to promote mountain culture.
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Fireworks in Himalayas spark outrage, forcing outdoor brand Arc’teryx to apologize | Since Then