Coverage dated September 24, 2026 to September 27, 2026

Does the Pumpkin Spice Latte craze pay off for Starbucks investors?

Headline from Local News 8

When the smell of pumpkin spice fills the air at your local Starbucks, you know autumn has arrived. Since the Pumpkin Spice Latte (PSL) debuted in 2003, it’s gained a cult-like following, boosting Starbucks’s foot traffic by 25% upon its seasonal launch on August 25, reportedly the coffee chain’s bi…

Local News 8's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Reports & sources

8 articles, oldest first.

  1. Local News 8

    Does the Pumpkin Spice Latte craze pay off for Starbucks investors? (opens Local News 8)

    Published

    Local News 8's feed description

    When the smell of pumpkin spice fills the air at your local Starbucks, you know autumn has arrived. Since the Pumpkin Spice Latte (PSL) debuted in 2003, it’s gained a cult-like following, boosting Starbucks’s foot traffic by 25% upon its seasonal launch on August 25, reportedly the coffee chain’s bi…

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

Does the Pumpkin Spice Latte craze pay off for Starbucks investors? | Since Then