Coverage dated June 4, 2023 to June 11, 2023

The Apple Vision Pro hasn't really impressed consumers, but that isn't the goal – for now

Headline from The Conversation US, from the development of Jun 7, 2023

Newest development Jun 12, 2023 · 3 reportsApple's cheaper version of Vision Pro may be two years away

Many point to Meta’s failings to make a case for mixed reality headsets having no future. But Apple’s approach is arguably much more strategic.

The Conversation US's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

3 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. Apple's rumored cheaper Vision Pro headset is still disconnected from reality

    Headline from ZDNet ·

  2. Names this update

    The Apple Vision Pro hasn't really impressed consumers, but that isn't the goal – for now

    Headline from The Conversation US ·

  3. Newest

    Apple's cheaper version of Vision Pro may be two years away

    Headline from Digital Trends ·

1 report not tied to one development ·

Reports & sources

59 articles, oldest first.

  1. Digital Trends

    Apple Vision Pro: release date, price, specs, and more (opens Digital Trends)

    Published

    Digital Trends's feed description

    Apple's exciting, yet staggeringly expensive Vision Pro XR headset is no longer a rumor. Here's everything we know about Apple's revolutionary new device.

  2. BGR

    Apple announces Apple Vision Pro headset (opens BGR)

    Published

    BGR's feed description

    After years of waiting, Apple has finally announced its mixed-reality headset. It's called Apple Vision Pro. Tim Cook says it's the first product you look through and not at.

  3. The Hollywood Reporter

    Apple Unveils Hotly-Anticipated Headset: The Vision Pro (opens The Hollywood Reporter)

    Published

    The Hollywood Reporter's feed description

    The much rumored device puts the tech giant squarely in the virtual reality and augmented reality space.

  4. Howtogeek

    Apple’s Long-Awaited Vision Pro Headset is Here (opens Howtogeek)

    Published

    Howtogeek's feed description

    Striking the perfect merger between AR and VR by releasing so-called “mixed-reality” headsets is a task that’s been on many tech companies’ minds for some time. Now, Apple is finally going public with its own efforts to make one: the new Apple Vision Pro.

  5. NBC 5 Dallas-Fort Worth

    Apple Just Announced Its First Major Product Since 2014: the Vision Pro (opens NBC 5 Dallas-Fort Worth)

    Published

    NBC 5 Dallas-Fort Worth's feed description

    Apple announced its mixed-reality headset on Monday during its developer conference. The Vision Pro is its first major new product since 2014.

  6. New York Post

    Apple debuts mixed-reality ‘Vision Pro’ headset with whopping $3,499 price tag — first major product launch in decade (opens New York Post)

    Published

    New York Post's feed description

    Apple debuted the device as the centerpiece of its annual Worldwide Developers conference event on Monday.

  7. Investopedia

    Apple Reveals Vision Pro Headset, Its First New Hardware in Eight Years (opens Investopedia)

    Published

    Investopedia's feed description

    Apple shares hit an all-time high on Monday as the company released its long-awaited mixed reality headset.

  8. CBS News

    Apple Vision Pro is $3,500. This much cheaper, 4.7-star VR headset is our favorite alternative (opens CBS News)

    Published

    CBS News's feed description

    Apple Vision Pro will cost $3,500 when it releases in 2024. But we found a 4.7-star-rated VR alternative under $300.

  9. Deadline

    Apple Unveils Vision Pro Virtual Reality Headset, Its First Major Device Launch In Nearly A Decade (opens Deadline)

    Published

    Deadline's feed description

    Apple has entered the virtual reality arena, announcing a long-anticipated new headset and augmented reality platform called Vision Pro. CEO Tim Cook called VR and augmented reality “profound…

  10. BGR

    As a Meta Quest 2 user, here's why I think Apple's Vision Pro could be a big breakthrough (opens BGR)

    Published

    BGR's feed description

    Don't listen to the naysayers marking Apple's Vision Pro as doomed to fail right out of the gate.

  11. BGR

    Apple's Vision Pro might be the future, but right now, it feels stuck in the past (opens BGR)

    Published

    BGR's feed description

    Apple's Vision Pro spatial computer could change the world, but I'm not sure exactly who it's for in its current form.

  12. New York Post

    Price tag of Apple’s newly unveiled ‘Vision Pro’ headset draws mockery (opens New York Post)

    Published

    New York Post's feed description

    Dubbed the “Vision Pro,” the device will go for a whopping $3,499 a pop when it becomes available early next year, Apple CEO Tim Cook announced at the company’s annual Worldwide D…

  13. RedState

    What Is the New Apple Vision Pro? (opens RedState)

    Published

    RedState's feed description

    Apple finally unveiled its highly anticipated headset, now officially named the Vision Pro. This device has been the subject of rumors and leaks since 2017, making its official debut a momentous occasion.

  14. The Economist

    Apple’s Vision Pro is a technical marvel. Will anyone buy it? (opens The Economist)

    Published

    The Economist's feed description

    Few will fork out for the gadget. But Apple is preparing the ground for something bigger

  15. Forbes

    Apple’s Vision Pro Headset Is Tech’s Latest Bid To Crack AR/VR Devices—Here’s How Rival Products Have Performed (opens Forbes)

    Published

    Forbes's feed description

    Meta, Google and Microsoft have all tried their hands at conquering the virtual reality and augmented reality space—with mixed results.

  16. Forbes

    The Apple Vision Pro Is Nothing More Than Repackaged VR Hype (opens Forbes)

    Published

    Forbes's feed description

    We have heard everything the Apple Vision Pro is trying to sell us before

  17. Engadget

    Apple Vision Pro hands-on: A new milestone for mixed reality, but issues remain (opens Engadget)

    Published

    Engadget's feed description

    The Vision Pro is undoubtedly the best VR/AR experience we've seen yet, but it still has issues..

  18. BGR

    Apple Vision Pro is like magic, and other things people said after the first hands-on previews (opens BGR)

    Published

    BGR's feed description

    Apple offered WWDC 2023 hands-on previews of the Vision Pro mixed reality headset, and the device feels like magic - here are other reactions.

  19. ZDNet

    Wear glasses? Apple's already expensive Vision Pro headset will cost you even more (opens ZDNet)

    Published

    ZDNet's feed description

    Apple Vision Pro starts at $3,499 for just the headset, but if you need prescription lenses it's going to cost you even more.

  20. BGR

    6 Vision Pro headset problems Apple needs to fix (opens BGR)

    Published

    BGR's feed description

    The Vision Pro is a spectacular piece for AR/VR hardware, but I already see a few potential problems that Apple will need to address.

  21. The Conversation US

    Apple Vision Pro headset: what does it do and will it deliver? (opens The Conversation US)

    Published

    The Conversation US's feed description

    Will Apple’s Vision Pro set the new standard for the future of virtual reality?

  22. Forbes

    Apple’s Vision Pro Is A Pricey Cabled Halo XR Headset For Developers And Prosumers Coming Next Year (opens Forbes)

    Published

    Forbes's feed description

    Principal Analyst, Mobility & VR, Anshel Sag, gives his thoughts on Apple's new Vision Pro XR headset.

  23. France 24

    Business Daily - Apple launches $3500 augmented reality headset as interest in metaverse wanes (opens France 24)

    Published

    France 24's feed description

    Apple unveils its first new piece of hardware in nearly a decade: the $3,500 Vision Pro augmented reality goggles come as interest in the metaverse has been surpassed by buzz around artificial intelligence.…

  24. Forbes

    Apple’s Vision Pro Headset Reinvents Personal Computing (opens Forbes)

    Published

    Forbes's feed description

    The Vision Pro needs to be experienced to appreciate its significance. This is a huge deal for Apple and its customers as it will launch the era of spatial computing,

  25. The Times of Israel

    Apple unveils Vision Pro, its $3,500 mixed reality headset (opens The Times of Israel)

    Published

    The Times of Israel's feed description

    Release is most significant product launch by iPhone maker since Apple Watch in 2015, challenges Meta in market still dominated by gamers, tech enthusiasts

Showing the first 25 of 57 headlines. ·

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

The Apple Vision Pro hasn't really impressed consumers, but that isn't the goal – for now | Since Then