Coverage dated August 26, 2026 to August 29, 2026

Fallout from controversial golf ad deepens as Good Good loses deals with Callaway and PGA Tour

Headline from KESQ Palm Springs, on the newest of 2 developments

By Kyle Feldscher, CNN Atlanta (CNN) — The fallout from a controversial advertisement is deepening for golf media company Good Good after losing two key partnerships in a matter of hours on Thursday. The advertisement posted last week showed Garrett Clark, one of the co-founders of Good Good, should…

KESQ Palm Springs's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

2 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. Callaway Golf ends partnership with Good Good Golf after controversial ad

    Headline from ABC 7 San Francisco ·

  2. Newest

    Fallout from controversial golf ad deepens as Good Good loses deals with Callaway and PGA Tour

    Headline from KESQ Palm Springs ·

3 reports not tied to one development ·

Reports & sources

20 articles, oldest first.

  1. NBC News

    PGA Tour CEO blasts ‘concerning’ Good Good Golf ad that depicted co-founder shoving female golfer onto the ground (opens NBC News)

    Published

    NBC News's feed description

    Good Good Golf took down the ad, saying it “depicted actions that are not aligned with our values as a brand.” PGA Tour CEO Brian Rolapp called the brand’s response “disappointing.”

  2. Fox News

    Backlash over Good Good Golf ad goes too far as stores pull merchandise, PGA Tour event potentially canceled (opens Fox News)

    Published

    Fox News's feed description

    Good Good Golf faces massive fallout as Dick's Sporting Goods, Golf Galaxy and PGA Tour Superstore pull merchandise from shelves over a controversial ad.

  3. BBC News

    Callaway drops golf brand over sexist video row (opens BBC News)

    Published

    BBC News's feed description

    Golf club manufacturer Callaway ends its partnership with content creator Good Good with immediate effect and donates $1m to women's charity after promoting advert that shows a woman being pushed over.

  4. ABC 7 San Francisco

    Callaway Golf ends partnership with Good Good Golf after controversial ad (opens ABC 7 San Francisco)

    Published

    ABC 7 San Francisco's feed description

    The ad was deleted on social media and the brands apologized after backlash.

  5. New York Post

    Good Good Golf CEO attacks Callaway for ‘media blitz,’ threatens lawsuit in late-night tweet storm as fallout from ad worsens (opens New York Post)

    Published

    New York Post's feed description

    Good Good Golf wants to get into the rough with Callaway after a highly publicized breakup.

  6. CBS News

    Good Good Golf's very bad, bad week amid backlash over Callaway ad (opens CBS News)

    Published

    CBS News's feed description

    Good Good Golf will no longer sponsor an upcoming PGA tournament, while Callaway said it has ended its partnership with the company.

  7. Insider

    Good Good's CEO went nuclear on Callaway after the brand cut ties over an ad scandal (opens Insider)

    Published

    Insider's feed description

    Good Good's CEO blasted the golf equipment company, saying the brand had asked the YouTube group to "take the fall" for a controversial ad.

  8. Newsweek

    Good Good Golf Drama Explained as Advert Sparks Lost Deals, Pulled Products (opens Newsweek)

    Published

    Newsweek's feed description

    A Good Good Golf advert where a man shoves and shouts at a woman has been widely criticized and taken down.

  9. Fox News

    Good Good Golf doesn't deserve to be canceled for their dumb ad in collaboration with Callaway (opens Fox News)

    Published

    Fox News's feed description

    Good Good Golf faces cancel culture as retailers and the PGA Tour pull support over a Callaway ad, while Callaway itself faces no repercussions.

  10. KESQ Palm Springs

    Fallout from controversial golf ad deepens as Good Good loses deals with Callaway and PGA Tour (opens KESQ Palm Springs)

    Published

    KESQ Palm Springs's feed description

    By Kyle Feldscher, CNN Atlanta (CNN) — The fallout from a controversial advertisement is deepening for golf media company Good Good after losing two key partnerships in a matter of hours on Thursday. The advertisement posted last week showed Garrett Clark, one of the co-founders of Good Good, should…

  11. Fast Company

    Good Good and Callaway Golf keep taking bigger swings at each other. It’s not helping either brand (opens Fast Company)

    Published

    Fast Company's feed description

    Brand controversies often have a shelf life similar to that of a dairy product—short-lived and quick to spoil. That is, unless the brand keeps adding to the mess. That is the case with golf brands Good Good and Callaway Golf Company, which have been at the center of a social media backlash this week…

  12. CBS News

    Callaway, Good Good Golf in crisis as shocking ad shows man shoving woman to the ground (opens CBS News)

    Published

    CBS News's feed description

    Callaway and Good Good Golf are facing backlash over a co-branded ad featuring a man shoving a woman to the ground for touching his golf club. Mark Strassman reports.

  13. New York Post

    Good Good Golf dismisses those behind controversial ad that has company spiraling (opens New York Post)

    Published

    New York Post's feed description

    The fall guys have been identified for Good Good Golf's out-of-bounds advertisement.

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

Fallout from controversial golf ad deepens as Good Good loses deals with Callaway and PGA Tour | Since Then