Coverage dated August 26, 2026 to August 28, 2026

Good Good to no longer be title sponsor of PGA Tour event and loses Callaway sponsorship

Headline from WHEC Rochester, on the newest of 2 developments

The fallout from the Good Good Golf video depicting a man shoving a woman to the ground continues. The PGA Tour confirms the YouTube Golf content creators will no longer be title sponsor of a FedEx Cup Fall event. Callaway Golf has ended its three-year sponsorship.

WHEC Rochester's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

2 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. Good Good Golf loses Callaway partnership amid video fallout

    Headline from NBC 5 Dallas-Fort Worth ·

  2. Newest

    Good Good to no longer be title sponsor of PGA Tour event and loses Callaway sponsorship

    Headline from WHEC Rochester ·

1 report not tied to one development ·

Reports & sources

25 articles, oldest first.

  1. New York Post

    PGA Tour ‘almost certain’ to drop Good Good as tournament sponsor after Callaway ad backlash (opens New York Post)

    Published

    New York Post's feed description

    The fallout has continued for Good Good Golf.

  2. New York Post

    Good Good Golf co-founder breaks silence on Callaway ad drama (opens New York Post)

    Published

    New York Post's feed description

    He highlighted some of the vitriol that Good Good’s female talent has received amid the controversy.

  3. NBC 5 Dallas-Fort Worth

    Good Good Golf loses Callaway partnership amid video fallout (opens NBC 5 Dallas-Fort Worth)

    Published

    NBC 5 Dallas-Fort Worth's feed description

    A Callaway golf ball.

  4. New York Post

    Callaway drops Good Good Golf after viral ad backlash (opens New York Post)

    Published

    New York Post's feed description

    Good Good Golf's Bad Bad Week has hit a new nadir.

  5. KTVZ Bend

    Callaway breaks with golf media company Good Good after blowback to controversial ad (opens KTVZ Bend)

    Published

    KTVZ Bend's feed description

    By Kyle Feldscher, CNN Atlanta (CNN) — Golf equipment maker Callaway is severing ties with Good Good after the influential internet golf company’s controversial advertisement that featured one of Good Good’s co-founders pushing over a female member of their team.

  6. Philadelphia Inquirer

    PGA Tour confirms Good Good will not be title sponsor of the Austin, Texas, tournament this fall (opens Philadelphia Inquirer)

    Published

    Philadelphia Inquirer's feed description

    PGA Tour confirms Good Good will not be title sponsor of the Austin, Texas, tournament this fall

  7. WHEC Rochester

    Good Good to no longer be title sponsor of PGA Tour event and loses Callaway sponsorship (opens WHEC Rochester)

    Published

    WHEC Rochester's feed description

    The fallout from the Good Good Golf video depicting a man shoving a woman to the ground continues. The PGA Tour confirms the YouTube Golf content creators will no longer be title sponsor of a FedEx Cup Fall event. Callaway Golf has ended its three-year sponsorship.

  8. Forbes

    Callaway And Good Good Golf Relationship Over After Advertisement Backlash (opens Forbes)

    Published

    Forbes's feed description

    Callaway ends brand partnership with Good Good Golf as backlash over new driver advertisement grows this week.

  9. Sun Times

    Good Good Golf loses PGA Tour event and Callaway sponsorships (opens Sun Times)

    Published

    Sun Times's feed description

    ATLANTA — Good Good Golf lost its partnership with Callaway on Thursday and no longer will be title sponsor of a PGA Tour event in November as the fallout continued over a video for a new Callaway driver that showed a man shoving a woman to the ground who was trying to touch the golf club.

  10. Breitbart News

    Callaway Cuts Ties with Good Good Golf After Video Ad Backlash (opens Breitbart News)

    Published

    Breitbart News's feed description

    Golf equipment giant Callaway has cut ties with Good Good Golf after both companies were beset with a backlash over a viral ad.

  11. Fox7 Austin

    Good Good Golf drops out of Austin PGA Tour stop sponsorship following controversial ad (opens Fox7 Austin)

    Published

    Fox7 Austin's feed description

    Good Good Golf is no longer the title sponsor of a PGA Tour event in Austin following the release of a controversial ad campaign. The PGA Tour confirmed the company would not be the title sponsor for the Nov. 12-15 tournament in Austin, says the Associated Press.

  12. Fox News

    Callaway ends partnership with Good Good, PGA Tour event renamed in latest fallout to controversial driver ad (opens Fox News)

    Published

    Fox News's feed description

    Callaway Golf severed ties with Good Good immediately after the controversial ad showing a man appearing to knock down a woman sparked massive fallout.

  13. The Hollywood Reporter

    Golf Channel Cancels ‘Big Break x Good Good’ After PGA Tour Parts Ways With YouTube Stars (opens The Hollywood Reporter)

    Published

    The Hollywood Reporter's feed description

    With no Good Good Championship following one bad bad commercial, the 2026 'Big Break' winner loses his sponsorship exemption into the tournament.

  14. New York Post

    Good Good Golf pulls out of PGA tournament sponsorship as fallout from ad controversy takes another turn (opens New York Post)

    Published

    New York Post's feed description

    Good Good said in a statement that it had come to the decision “after thoughtful discussion with the PGA Tour and careful reflection.”

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

Separate coverage close to this update in time and subject.

Good Good to no longer be title sponsor of PGA Tour event and loses Callaway sponsorship | Since Then