Anheuser-Busch's Bud Light which was one of the UFC's biggest partners between 2008 and 2017 has signed a record setting deal with the promotion starting in 2024.
UFC CEO Dana White announced Bud Light will be returning as the official beer of his sports organization despite the backlash the beer producer has experienced.
UFC is facing calls for a boycott after the mixed martial arts league announced on Tuesday that it inked a major sponsorship deal with Bud Light. The tie-up with Anheuser-Busch’s beleaguered …
“I’m proud to announce we are back in business together,” UFC CEO Dana White said. Anheuser-Busch will be replacing Modelo as the UFC’s official beer partner.
Bud Light will become the official beer of the Ultimate Fighting Championship next year as part of a sponsorship deal that aims to revive America’s former No. 1 beer.
Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer
Anheuser-Busch's Bud Light which was one of the UFC's biggest partners between 2008 and 2017 has signed a record setting deal with the promotion starting in 2024.
The beer brand saw a monthslong sales decline after conservatives vowed to boycott it following a collaboration with transgender influencer Dylan Mulvaney.
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UFC faces boycott calls after partnering with Bud Light | Since Then
