Coverage dated April 1, 2023 to April 5, 2023

Bud Light partnership with trans influencer prompts rightwing backlash

Headline from NBC News, from the development of Apr 2, 2023

Newest development Apr 6, 2023 · 4 reportsDylan Mulvaney—Transgender TikTok Star—Faces Latest Online Attacks From Kid Rock And More After Bud Light Collaboration

The beer brand teamed up with the “Days of Girlhood” TikTok star Dylan Mulvaney during the NCAA’s March Madness college basketball tournament.

NBC News's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

2 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. Names this update

    Bud Light partnership with trans influencer prompts rightwing backlash

    Headline from NBC News ·

  2. Newest

    Dylan Mulvaney—Transgender TikTok Star—Faces Latest Online Attacks From Kid Rock And More After Bud Light Collaboration

    Headline from Forbes ·

Reports & sources

15 articles, oldest first.

  1. Washington Times

    Bud Light partners with transgender influencer Dylan Mulvaney (opens Washington Times)

    Published

    Washington Times's feed description

    Transgender social media influencer Dylan Mulvaney is now a brand ambassador for Bud Light.

  2. BizPac Review

    April Fools or brand ambassador? Dylan Mulvaney plugs Bud Light in BIZARRE social media campaign (opens BizPac Review)

    Published

    BizPac Review's feed description

    If it isn’t an April Fool’s je, it should be. Calls to boycott Bud Light are trending on after social media influencer Dylan Mulvaney came out […]

  3. Fox News

    Bud Light partners with trans activist Dylan Mulvaney for March Madness: 'This isn't a parody' (opens Fox News)

    Published

    Fox News's feed description

    Bud Light faced backlash on social media after revealing transgender TikTok star Dylan Mulvaney as the latest sponsor of the beer over the weekend.

  4. The Daily Dot

    Bud Light's partnership with Dylan Mulvaney leads right-wingers to bemoan they 'can't even drink beer in America' (opens The Daily Dot)

    Published

    The Daily Dot's feed description

    A partnership between the beer brand Bud Light and transgender activist Dylan Mulvaney has sparked a wave of debate across social media.

  5. Fox News

    Bud Light says pact with trans activist Dylan Mulvaney helps ‘authentically connect with audiences’ (opens Fox News)

    Published

    Fox News's feed description

    Anheuser-Busch defended transgender activist Dylan Mulvaney appearing to be used as a Bud Light spokesperson, saying the move helps "authentically connect with audiences."

  6. PJ Media

    Trans Activist Dylan Mulvaney Partners With Bud Light for March Madness (opens PJ Media)

    Published

    PJ Media's feed description

    When I first heard about this, I was convinced it was an April Fools’ Day joke. But it appears to be true. Dylan Mulvaney, the trans activist and TikTok celebrity, is the newest spokesman for Bu...

  7. New York Post

    Bud Light stands behind partnership with trans activist Dylan Mulvaney despite backlash (opens New York Post)

    Published

    New York Post's feed description

    Anheuser-Busch defended its discussion to enlist trans activist and influencer Dylan Mulvaney as a Bud Light brand influencer Monday in the face of growing backlash from the right.

  8. The Daily Caller

    Bud Light Breaks Silence On Partnership With Dylan Mulvaney (opens The Daily Caller)

    Published

    The Daily Caller's feed description

    Bud Light parent company Anheuser-Busch issued a statement Monday defending the brand's partnership with transgender influencer Dylan Mulvaney.

  9. NBC News

    Bud Light partnership with trans influencer prompts rightwing backlash (opens NBC News)

    Published

    NBC News's feed description

    The beer brand teamed up with the “Days of Girlhood” TikTok star Dylan Mulvaney during the NCAA’s March Madness college basketball tournament.

  10. Fox News

    Bud Light’s pact with trans activist Dylan Mulvaney sparks outrage, praise (opens Fox News)

    Published

    Fox News's feed description

    Anheuser-Busch set social media ablaze when beer juggernaut Bud Light celebrated transgender activist Dylan Mulvaney’s "365 Days of Girlhood" with a polarizing promotion.

  11. Media Matters for America

  12. Newsweek

    Fact Check: Was Bud Light marketing team fired over Dylan Mulvaney fallout? (opens Newsweek)

    Published

    Newsweek's feed description

    Over the past week, Bud Light and its parent company Anheuser-Busch faced criticism for partnering with Dylan Mulvaney, a transgender advocate.

  13. Forbes

    Dylan Mulvaney—Transgender TikTok Star—Faces Latest Online Attacks From Kid Rock And More After Bud Light Collaboration (opens Forbes)

    Published

    Forbes's feed description

    Musicians and media personalities including Candace Owens and Ben Shapiro are among the critics blasting the beer company and Mulvaney.

  14. Variety

    Bud Light's Sponsorship With Trans Star Dylan Mulvaney Sparks Backlash (opens Variety)

    Published

    Variety's feed description

    Bud Light's recent sponsorship campaign with trans influencer Dylan Mulvaney has prompted online backlash from Kid Rock and Travis Tritt.

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

Bud Light partnership with trans influencer prompts rightwing backlash | Since Then