Bud Light parent company says US market share stabilizing after transgender promotion cost sales
Headline from FOX 6 Milwaukee, on the newest of 2 developments
Anheuser-Busch InBev reported a 10.5% drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a promotion with transgender influencer Dylan Mulvaney.
FOX 6 Milwaukee's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.
Developments in this update
2 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.
Bud Light distributors no longer expect sales to recover from Dylan Mulvaney disaster
Headline from New York Post ·
Newest
Bud Light parent company says US market share stabilizing after transgender promotion cost sales
“Consumers have made a choice,” said an executive at a Texas-based beer distributor who did not want to be identified. “They have left [Bud Light] and that’s how it’s going to be.”…
A distributor of Bud Light said he believes the brand will not recover from the fall in sales following the conservative boycott over its partnership with a transgender influencer.
Bud Light’s parent company expressed confidence Thursday that its U.S. market share has stabilized after a promotion with a transgender influencer cost it sales.
Anheuser-Busch says a majority of Americans maintain a favorable view of Bud Light despite plummeting sales amid a months-long boycott against the beer.
Anheuser-Busch InBev reported a 10.5% drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a promotion with transgender influencer Dylan Mulvaney.
The company said its total U.S. market share for all brands fell more than 5% to 36.9% in April, but then remained stable from the end of April through the end of June.
Anheuser-Busch Inbev reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a campaign with transgender influencer Dylan Mulvaney.
