Dietrich Mateschitz, the co-founder of the Austrian energy drink company Red Bull, which has gone on to become a major investor and backer of professional sports, has died aged 78 after several months of illness.
Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, has died. He was 78. Officials
By JIM VERTUNO AP Sports Writer AUSTIN, Texas (AP) — Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, has died. He was 78.
Red Bull founder Dietrich Mateschitz, who made the energy drink a global phenomenon and forged a title-winning Formula One team and a sports empire, died
Red Bull owner and co-founder Dietrich Mateschitz died at 78 on Sunday, the company's Formula One team confirmed. Mateschitz was considered the richest man in Austria.
The Austrian entrepreneur got his start in marketing and applied his skills to burnish the image of energy drink Red Bull. He was ranked among the 100 richest people in the world by Forbes.
Mateschitz not only helped the energy drink become popular around the world, but also built up a sports, media, real estate and gastronomy empire around the brand.
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Red Bull owner Dietrich Mateschitz dies, company says | Since Then
