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Coverage dated May 4, 2025 to May 5, 2025

Mattel plans toy price increases in US amid Trump's tariffs

Headline from Fox5 Atlanta, on the newest of 2 developments

The toy manufacturer believes that despite the tariffs some of their products will still be affordable for consumers.

Fox5 Atlanta's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Earlier updates in this story

Developments in this update

2 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. Mattel plans to raise prices on some toys to offset tariff costs

    Headline from WTOP Washington DC ·

  2. Newest

    Mattel plans toy price increases in US amid Trump's tariffs

    Headline from Fox5 Atlanta ·

Read the reports

Reports & sources

23 articles, oldest first.

  1. MyNorthwest

    Mattel plans to raise prices on some toys to offset tariff costs (opens MyNorthwest)

    Published

    MyNorthwest's feed description

    NEW YORK (AP) — Mattel Inc., the maker of Barbie dolls, Hot Wheels cars and other popular toys, said Monday that it would have to raise prices for some

  2. New York Post

    Mattel to hike prices on Barbie, Hot Wheels, other toys to offset Trump tariff costs (opens New York Post)

    Published

    New York Post's feed description

    Mattel Inc., the maker of Barbie dolls, Hot Wheels cars and other popular toys, said Monday that it would have to raise prices for some products sold in the US “where necessary” to offset higher costs related to President Donald Trump’s tariffs.

  3. Forbes

    Mattel Says It May Hike Toy Prices Over Tariffs—Joining These Companies Warning Of Tariff Impacts (opens Forbes)

    Published

    Forbes's feed description

    Several companies have pulled their full-year outlooks for 2025, with many citing market uncertainty exacerbated by Trump’s tariffs.

  4. Gizmodo

    Mattel Says It’s Going to Raise Prices After Trump Says Americans Don’t Need So Many Dolls (opens Gizmodo)

    Published

    Gizmodo's feed description

    The president who stole Christmas.

  5. FOX Business

    Barbie maker Mattel raises prices amid Trump tariff fight (opens FOX Business)

    Published

    FOX Business's feed description

    Barbie-maker Mattel announced it will raise prices on some of its products in the U.S. as the Trump administration and China are engaged in a trade war.

  6. Honolulu Star-Advertiser

    Barbie-maker Mattel to hike U.S. prices as tariffs raise costs | Honolulu Star-Advertiser (opens Honolulu Star-Advertiser)

    Published

    Honolulu Star-Advertiser's feed description

    Barbie-maker Mattel withdrew its annual financial targets on Monday and said it would increase prices for some products in the United States as Trump administration’s sweeping tariffs bump up input costs for the toymaker.

  7. Fox5 Atlanta

    Mattel plans toy price increases in US amid Trump's tariffs (opens Fox5 Atlanta)

    Published

    Fox5 Atlanta's feed description

    The toy manufacturer believes that despite the tariffs some of their products will still be affordable for consumers.

  8. WCNC

    Mattel announces price hikes on sought-after toys because of tariffs (opens WCNC)

    Published

    WCNC's feed description

    The company said the increases are necessary even though it is speeding up its plans to diversify its manufacturing base away from China.

  9. The Guardian

    Barbie maker raises prices due to Trump tariffs as Ford warns of $1.5bn cost (opens The Guardian)

    Published

    The Guardian's feed description

    Toy company Mattel says it will reduce imports into the US from China to below 15% by 2026

  10. ABC 13 Houston

    Mattel CEO confirms plans to raise prices as he calls for zero tariffs on toys (opens ABC 13 Houston)

    Published

    ABC 13 Houston's feed description

    Mattel, the toy manufacturing giant and maker of Barbie, plans to raise prices on American toys due to tariffs, it said Monday in its earnings report.

  11. NBC News

    Mattel warns of price hikes after Trump reiterates that kids can deal with fewer dolls (opens NBC News)

    Published

    NBC News's feed description

    Mattel said it’s considering raising prices on U.S. toys, a warning that comes one day after Trump doubled down on comments that kids don’t need more than a few dolls.

  12. Los Angeles Times

    Mattel considers price hikes in response to tariffs after Trump says kids don't need a lot of dolls (opens Los Angeles Times)

    Published

    Los Angeles Times's feed description

    Toy makers say toys are an important part of a child's growth and development, but President Trump insists children don't need as many toys.

  13. Forbes

    Barbie Toymaker Mattel Warns Tariffs May Force It To Raise Some Prices (opens Forbes)

    Published

    Forbes's feed description

    Mattel says the uncertainty about tariffs and consumer demand makes it difficult to forecast its sales and earnings for the rest of the year.

  14. The Hill

    Doll-maker Mattel ‘taking pricing action’ due to Trump tariffs (opens The Hill)

    Published

    The Hill's feed description

    Mattel, maker of Barbie dolls, said it is preparing to adjust prices and diversify its supply chain to mitigate potential losses from President Trump's tariffs.

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

Mattel plans toy price increases in US amid Trump's tariffs | Since Then