Coverage dated October 27, 2026 to October 28, 2026

James Brown name set to come to new arena complex in Augusta

Headline from WJBF Augusta

AUGSTA, Ga (WJBF) - The name of the new Augusta arena remains undecided, but James Brown will still be a part of the project. The area housing the new arena and the Bell Auditorium will be the James Brown Entertainment Complex. The auditorium will connect to the arena with a grand hall.

WJBF Augusta's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Reports & sources

2 articles, oldest first.

  1. WJBF Augusta

    Augusta Entertainment Complex to officially be named James Brown Entertainment Complex (opens WJBF Augusta)

    Published

    WJBF Augusta's feed description

    AUGUSTA, Ga. (WJBF) – The Augusta Entertainment Complex, home to the historic Bell Auditorium and the new Augusta Arena, will officially be named the James Brown Entertainment Complex, following a unanimous vote by the Augusta-Richmond County Coliseum Authority.

  2. WJBF Augusta

    James Brown name set to come to new arena complex in Augusta (opens WJBF Augusta)

    Published

    WJBF Augusta's feed description

    AUGSTA, Ga (WJBF) - The name of the new Augusta arena remains undecided, but James Brown will still be a part of the project. The area housing the new arena and the Bell Auditorium will be the James Brown Entertainment Complex. The auditorium will connect to the arena with a grand hall.

James Brown name set to come to new arena complex in Augusta | Since Then