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Coverage dated September 24, 2026

Streaming & Local Film Propel Major Asian Markets To $15B Content Spend This Year – MPA

Headline from Deadline

Streaming and local film are set to send spend on content in seven major Asian markets over the $15B mark this year, according to a study. Media Partners Asia (MPA) reports that content investment will rise from $14.8B in 2025 to $15.1B this year and on to $15.4B in 2031.

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Reports & sources

2 articles, oldest first.

  1. Variety

    Asia Video Content Spend to Hit $15 Billion in 2026 as Streaming and Local Film Draw Capital, Media Partners Asia Report Finds (opens Variety)

    Published

    Variety's feed description

    Spending on video content in seven major markets across Asia is expected to climb to $15.1 billion in 2026, according to Media Partners Asia’s “Asia Video Content Dynamics 2026” report. Streaming and local film account for nearly all new spending as television budgets shrink.

  2. Deadline

    Streaming & Local Film Propel Major Asian Markets To $15B Content Spend This Year – MPA (opens Deadline)

    Published

    Deadline's feed description

    Streaming and local film are set to send spend on content in seven major Asian markets over the $15B mark this year, according to a study. Media Partners Asia (MPA) reports that content investment will rise from $14.8B in 2025 to $15.1B this year and on to $15.4B in 2031.

Streaming & Local Film Propel Major Asian Markets To $15B Content Spend This Year – MPA | Since Then