Coverage dated April 18, 2022 to April 20, 2022

Roughly 1 In 10 Adults Use Netflix Password From Another Household—With Baby Boomers The Biggest Culprits—Survey Suggests

Headline from Forbes, on the newest of 3 developments

Netflix said this week that it estimates its service is shared with 100 million households.

Forbes's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

3 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. Netflix Estimates 100 Million Households Are Sharing Passwords and Suggests a Global Crackdown Is Coming

    Headline from NBC 6 South Florida ·

  2. Netflix set to target password sharing

    Headline from Arkansas Democrat-Gazette ·

  3. Newest

    Roughly 1 In 10 Adults Use Netflix Password From Another Household—With Baby Boomers The Biggest Culprits—Survey Suggests

    Headline from Forbes ·

Reports & sources

135 articles, oldest first.

  1. WWL New Orleans

    Are we stealing? Netflix's policy changes and the future of shared streaming (opens WWL New Orleans)

    Published

    WWL New Orleans's feed description

    An estimated 11% of subscribers share their passwords.

  2. NBC 6 South Florida

    Netflix Estimates 100 Million Households Are Sharing Passwords and Suggests a Global Crackdown Is Coming (opens NBC 6 South Florida)

    Published

    NBC 6 South Florida's feed description

    Netflix has been willing to turn a blind eye toward password sharing when it was growing subscribers, but losing customers can change behavior quickly.

  3. St. Louis Post-Dispatch

    As shares plunge, Netflix takes aim at password sharing, ads (opens St. Louis Post-Dispatch)

    Published

    St. Louis Post-Dispatch's feed description

    Streaming service Netflix is dealing with a sharp drop in subscribers by considering changes to its service that it has long resisted. Netflix suffered its first loss of subscribers in

  4. The Daily News (Longview)

    Netflix considers adding advertisements, aims to curtail password sharing (opens The Daily News (Longview))

    Published

    The Daily News (Longview)'s feed description

    An unexpectedly sharp drop in subscribers has Netflix considering changes it has long resisted.

  5. NBC4 Washington

    Facing Subscriber Slump, Netflix Aims to Curtail Password Sharing, Offer Ad Option (opens NBC4 Washington)

    Published

    NBC4 Washington's feed description

    An unexpectedly sharp drop in subscribers has Netflix considering changes to its service that it has long resisted.

  6. Wyoming Public Media

    Netflix lost viewers for the 1st time in 10 years, says password sharing is to blame (opens Wyoming Public Media)

    Published

    Wyoming Public Media's feed description

    The entertainment company estimates there are now 100 million households using someone else's account. Last month, it announced plans to start charging for password sharing.

  7. KREM Spokane

    Netflix warns it's going to start cracking down on password sharing (opens KREM Spokane)

    Published

    KREM Spokane's feed description

    The announcement on password sharing comes as Netflix revealed it lost 200,000 subscribers to start 2022 and expects to lose 2 million more by summer.

  8. KVOA Tucson

    Netflix aims to curtail password sharing, considers ads (opens KVOA Tucson)

    Published

    KVOA Tucson's feed description

    SAN FRANCISCO (AP) — Streaming service Netflix is dealing with a sharp drop in subscribers by considering changes to its service that it has long resisted.

  9. Berkshire Eagle

    As shares plunge, Netflix takes aim at password sharing (opens Berkshire Eagle)

    Published

    Berkshire Eagle's feed description

    SAN FRANCISCO (AP) — A sharp drop in subscribers sent Netflix shares into freefall Wednesday, forcing the company to consider experimenting with ads and -- hold onto your remote

  10. Washington Times

    Netflix aims to curtail password sharing — and bring in ads (opens Washington Times)

    Published

    Washington Times's feed description

    An unexpectedly sharp drop in subscribers has Netflix considering changes to its service that it has long resisted: Minimizing password sharing and creating a low-cost subscription supported by advertising.

  11. NBC News

    Netflix warns of crackdown on password sharing: Here's what it means for viewers (opens NBC News)

    Published

    NBC News's feed description

    Netflix may start charging a password-sharing fee and introduce a cheaper, ad-supported plan after losing subscribers for the first time in a decade.

  12. FOX Business

    Netflix says more than 100M households sharing passwords (opens FOX Business)

    Published

    FOX Business's feed description

    Netflix said more than 100 million households are using a shared password.

  13. Polygon

    Netflix to crack down on account-sharing, says 100M households don’t pay (opens Polygon)

    Published

    Polygon's feed description

    Nearly a third of viewers are mooching off primary accounts, Netflix says

  14. Newsweek

    Netflix encouraged subscribers to share passwords years before a crackdown (opens Newsweek)

    Published

    Newsweek's feed description

    In a 2017 Twitter thread that was promoting its original series "Love," Netflix wrote, "Love is sharing a password."

  15. WTOP Washington DC

    Netflix aims to curtail password sharing - and bring in ads (opens WTOP Washington DC)

    Published

    WTOP Washington DC's feed description

    An unexpectedly sharp drop in subscribers has Netflix considering changes to its service that it has long resisted: Minimizing password sharing and creating a low-cost subscription supported by advertising.

  16. Newsweek

    Netflix to make password-sharing households pay up for service (opens Newsweek)

    Published

    Newsweek's feed description

    Netflix estimates that around 30 million households use shared passwords in the U.S. and Canada alone.

  17. Charleston Gazette-Mail

    Amid stock plunge, Netflix aims to curtail password sharing (opens Charleston Gazette-Mail)

    Published

    Charleston Gazette-Mail's feed description

    Streaming service Netflix is dealing with a sharp drop in subscribers by considering changes to its service that it has long resisted. Netflix suffered its first loss of subscribers in

  18. Forbes

    Roughly 1 In 10 Adults Use Netflix Password From Another Household—With Baby Boomers The Biggest Culprits—Survey Suggests (opens Forbes)

    Published

    Forbes's feed description

    Netflix said this week that it estimates its service is shared with 100 million households.

  19. Arkansas Democrat-Gazette

    Netflix set to target password sharing (opens Arkansas Democrat-Gazette)

    Published

    Arkansas Democrat-Gazette's feed description

    SAN FRANCISCO -- A sharp drop in subscribers sent Netflix shares into freefall Wednesday, forcing the company to consider experimenting with advertisements and cracking down on millions of freeloaders who use passwords shared by friends or family.

  20. FOX 13 Tampa

    Netflix says more than 100M households share passwords (opens FOX 13 Tampa)

    Published

    FOX 13 Tampa's feed description

    Netflix said more than 100 million households are using a shared password. The announcement comes after shares fell, heading for the worst day on record Wednesday.

  21. Forbes

    Netflix’s Password Sharing Fees And Ad Insertion Won’t Fix Its Problems (opens Forbes)

    Published

    Forbes's feed description

    Yesterday, investors appeared to lose a whole lot of confidence in Netflix’s future prospects, causing the stock to plummet 35% in a single day.

  22. Breitbart News

    Blame the Customers: Woke Netflix Plans Harsh Stance on Password Sharing (opens Breitbart News)

    Published

    Breitbart News's feed description

    Following the recent news of disastrous subscriber numbers and a revenue downturn, Netflix is planning a potential crackdown on households sharing passwords.

  23. FOX 5 New York

    Netflix takes aim at password sharing, ads (opens FOX 5 New York)

    Published

    FOX 5 New York's feed description

    Streaming giant Netflix posted its worst day in more than a decade, as its stock plummeted after an unexpected drop in subscribers. Now, the company is considering changes to its platform.

  24. Hot Air

    Netflix is losing subscribers and ready to clamp down on password sharing (opens Hot Air)

    Published

    Hot Air's feed description

    "more than 100 million additional households were likely using a shared password worldwide"

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

Roughly 1 In 10 Adults Use Netflix Password From Another Household—With Baby Boomers The Biggest Culprits—Survey Suggests | Since Then