Coverage dated May 30, 2023 to June 5, 2023

Apple unveils a $3,500 headset as it wades into the world of virtual reality

Headline from KESQ Palm Springs, on the newest of 2 developments

By MICHAEL LIEDTKE AP Technology Writer CUPERTINO, Calif. (AP) — Apple on Monday unveiled a long-rumored headset that will place its users between the virtual and real world, while also testing the technology trendsetter’s ability to popularize new-fangled devices after others failed to capture the …

KESQ Palm Springs's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

2 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. Apple Reality Pro VR Headset: New Leak Reveals Unprecedented Detail

    Headline from Forbes ·

  2. Newest

    Apple unveils a $3,500 headset as it wades into the world of virtual reality

    Headline from KESQ Palm Springs ·

3 reports not tied to one development ·

Reports & sources

92 articles, oldest first.

  1. ZDNet

    What could Apple's VR headset possibly do to justify its $3000 price tag? (opens ZDNet)

    Published

    ZDNet's feed description

    Without a killer app, it's hard to see how the Reality Pro headset would appeal to the mass market. Here's another theory about Apple's upcoming AR/VR product launch.

  2. ZDNet

    Apple's VR/AR headset is coming. Here's everything we know so far (opens ZDNet)

    Published

    ZDNet's feed description

    After years of mystery and waiting, the arrival of Apple's mixed reality headset is just around the corner.

  3. Forbes

    Apple’s VR Headset Is Rumored To Cost $3000, So Good Luck With That (opens Forbes)

    Published

    Forbes's feed description

    Well, early reports say that while Apple is indeed about to debut its or VR/Mixed Reality headset, it is going to have the usual, absurdly high Apple price attached.

  4. WATE Knoxville

    Apple expected to unveil sleek, pricey headset (opens WATE Knoxville)

    Published

    WATE Knoxville's feed description

    Apple appears poised to unveil a long-rumored headset that will place its users between the virtual and real world, while also testing the technology trendsetter’s ability to popularize new-f…

  5. MyNorthwest

    Apple is expected to unveil sleek headset aimed at thrusting the masses into alternate realities (opens MyNorthwest)

    Published

    MyNorthwest's feed description

    Apple appears poised to unveil a long-rumored headset that will place its users between the virtual and real world, while also testing the technology

  6. Voice of America

    Apple Is Expected to Unveil a Sleek, Pricey Headset (opens Voice of America)

    Published

    Voice of America's feed description

    Is it the device VR has been looking for?

  7. 10TV Columbus

    Apple is expected to unveil a sleek, pricey headset. Is it the device VR has been looking for? (opens 10TV Columbus)

    Published

    10TV Columbus's feed description

    Excitement for the device has been dampened by a price tag that could be in the $3,000 range.

  8. CNN

    New VR/AR headset and MacBooks: What to expect from Apple's developer event (opens CNN)

    Published

    CNN's feed description

    Apple may be just one day away from unveiling its most ambitious new hardware product in years.

  9. Forbes

    Apple Reality Pro VR Headset: New Leak Reveals Unprecedented Detail (opens Forbes)

    Published

    Forbes's feed description

    It’s a new mixed-reality headset and it’s a very big deal.

  10. Wall Street Journal

    Apple Set to Launch Virtual-Reality Headset Monday, First Major Product in Decade (opens Wall Street Journal)

    Published

    Wall Street Journal's feed description

    The first major product in nearly a decade is likely to overshadow the conference’s announcements of new tools and functions for the iPhone and other devices.

  11. KTVU San Francisco

    Apple poised to unveil sleek, pricey VR headset, but will it be a hit? (opens KTVU San Francisco)

    Published

    KTVU San Francisco's feed description

    Apple appears poised to unveil a long-rumored headset that will place its users between the virtual and real world, while also testing the technology trendsetter’s ability to popularize newfangled devices after others failed to capture the public’s imagination.

  12. NBC News

    Apple hits record high ahead of VR headset unveiling (opens NBC News)

    Published

    NBC News's feed description

    The new headset from Apple would mark new investment into a technology that has been fraught with disillusionment.

  13. Forbes

    Apple Unveils Vision Pro AR/VR Headset, Its First Major New Product In Nearly A Decade (opens Forbes)

    Published

    Forbes's feed description

    The iPhone maker is entering an emerging field where rivals have up until now failed to excite consumers.

  14. CBS News

    Apple event: What to know about its virtual reality headset release - CBS Miami (opens CBS News)

    Published

    CBS News's feed description

    The headset, which blends the digital and physical worlds, marks Apple's first major new product since AirPods in 2016.

  15. CBS News

    Mixed reality headset could be Apple's biggest product launch since the Apple Watch (opens CBS News)

    Published

    CBS News's feed description

    Apple's mixed reality headset to offer both virtual reality and augmented reality, a technology that overlays virtual images on live video of the real world.

  16. The Oregonian

    Will Apple’s new Vision Pro headset bring virtual reality into the mainstream? (opens The Oregonian)

    Published

    The Oregonian's feed description

    The device won't be for sale until next year, and it comes with a hefty price tag.

  17. Digital Journal

    Apple mixed-reality headset to take aim at the metaverse (opens Digital Journal)

    Published

    Digital Journal's feed description

    Apple on Monday is expected to show off pricy mixed-reality headgear at its annual Worldwide Developers Conference.

  18. Portland Press Herald

    Apple is expected to unveil a sleek, pricey headset. Is it what VR has been looking for? (opens Portland Press Herald)

    Published

    Portland Press Herald's feed description

    Apple appears poised to unveil a long-rumored headset that will place its users between the virtual and real world.

  19. Fox10 Phoenix

    Apple poised to unveil a sleek, pricey headset. Is it the device VR has been looking for? (opens Fox10 Phoenix)

    Published

    Fox10 Phoenix's feed description

    Apple appears poised to unveil a long-rumored headset that will place its users between the virtual and real world, while also testing the technology trendsetter’s ability to popularize new-fangled devices after others failed to capture the public’s imagination.

  20. Polygon

    Apple announces Vision Pro augmented reality headset, priced at $3,499 (opens Polygon)

    Published

    Polygon's feed description

    It’s coming in early 2024

  21. KESQ Palm Springs

    Apple unveils a $3,500 headset as it wades into the world of virtual reality (opens KESQ Palm Springs)

    Published

    KESQ Palm Springs's feed description

    By MICHAEL LIEDTKE AP Technology Writer CUPERTINO, Calif. (AP) — Apple on Monday unveiled a long-rumored headset that will place its users between the virtual and real world, while also testing the technology trendsetter’s ability to popularize new-fangled devices after others failed to capture the …

  22. Delaware Public Media

    Apple unveils its virtual reality headset. It will cost you more than $3,000 (opens Delaware Public Media)

    Published

    Delaware Public Media's feed description

    Apple launched a new virtual reality, or VR, headset. It was its first major new product launch in a decade.

  23. Insider

    What can Apple's new VR headset do? (opens Insider)

    Published

    Insider's feed description

    Apple CEO Tim Cook introduced a $3,499 virtual-reality headset at the annual developer conference. Tech analysts are optimistic about the product's future but the internet mocked its look and hefty price.

  24. Digital Trends

    I thought I would hate Apple’s VR headset, but I was wrong (opens Digital Trends)

    Published

    Digital Trends's feed description

    I went into Apple's WWDC 2023 being skeptical of any kind of mixed reality headset. But I think Apple convinced me that I was wrong.

  25. CNN

    I tried Apple's new headset. Here's what it's like to use (opens CNN)

    Published

    CNN's feed description

    It’s rare to find a new technology that feels groundbreaking. But last night, while sitting on a couch in a private demo room at Apple’s campus wearing its newly announced Vision Pro mixed reality headset, it felt like I’d seen the future — or at least an early and very pricey prototype of it.

Showing the first 25 of 29 headlines. ·

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

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