Coverage dated October 9, 2026 to October 10, 2026

Apple Shares Dip After Report Says It’s Cutting iPhone 18 Pro Component Orders

Headline from Forbes

Apple reportedly cut component orders for the iPhone 18 Pro and Pro Max by at least 15% this month after demand came in below expectations.

Forbes's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Reports & sources

4 articles, oldest first.

Independent Journal Review
Apple reportedly cuts iPhone 18 Pro orders 15% (opens Independent Journal Review)
Published Oct 9, 2026
Independent Journal Review's feed description
Apple has reportedly cut October component orders for the iPhone 18 Pro and Pro Max by at least 15% as higher memory costs and price increases weigh on early demand. Apple has not confirmed the reports, and analysts note the company’s shifted launch schedule may also be affecting sales.
Forbes
Apple Shares Dip After Report Says It’s Cutting iPhone 18 Pro Component Orders (opens Forbes)
Published Oct 9, 2026
Forbes's feed description
Apple reportedly cut component orders for the iPhone 18 Pro and Pro Max by at least 15% this month after demand came in below expectations.
Quartz
Apple is cutting iPhone 18 Pro component orders amid soft demand (opens Quartz)
Published Oct 9, 2026
Quartz's feed description
Apple told some suppliers to reduce production of parts for the iPhone 18 Pro and Pro Max, according to Nikkei Asia
Fortune
A $100 price hike may be all it takes to scare off iPhone buyers in this economy, as Apple reportedly slashes orders (opens Fortune)
Published Oct 10, 2026
Fortune's feed description
Suppliers say Apple’s October component orders for its newest Pro iPhones are down at least 15%, as an AI-driven memory chip shortage pushes smartphone prices to record highs.